“BE SURE” of genuine Swarovski…look out for the new quality label “CRYSTALLIZED™ WITH SWAROVSKI®”
 

Hyderabad, October '04:  Swarovski, the world’s leader in the manufacture of full cut crystal has announced the first Quality Branding Label of its kind to provide meaningful guarantees in the world of cut crystal.

As part of its service strategy Swarovski now offers CRYSTALLIZED™ WITH SWAROVSKI® Label that certifies that all crystal components used in a product are exclusively and genuine Swarovski crystal and meet the exacting criteria of the Swarovski brand.

Prompting consumers to “BE SURE” and look for the CRYSTALLIZED™ WITH SWAROVSKI® Label with every purchase Mr. Sanjay Sharma, Country Manager for Swarovski CCB said, “The label is a promise of high quality Swarovski Crystal and a guarantee of our global commitment to our customers. We aim that every apparel and accessories designer and brand in the country should use genuine Swarovski crystal components and should adopt this label and pass on the benefit of this exceptional technical expertise and assurance of quality to the customer.”

The CRYSTALLIZED™ WITH SWAROVSKI® is the symbol of Swarovski’s commitment and investment. The initiative allows the company’s valued business partners to define their original creations with a seal of excellence. At the forefront of incorporating the “Be Sure” CRYSTALLIZED™ WITH SWAROVSKI® Label is JJ Valaya, Tarun Tahiliani and Suneet Verma, Satya Paul and Manish Arora will all be showcasing the label starting with the release of their Fall-Winter 2004 collection.

This season, significant designer forces in the country are working closely with Swarovski to explore the creative use of Swarovski crystal in innovative fashion design. The shared visions of the designer relationships have resulted in imaginative creations to capture the beauty of Swarovski into their collections.

Among this season’s selection of exciting talent showcasing both their creativity and highlighting the allure of Swarovski crystal is Suneet Varma Fall 2004 show on 1st October in New Delhi, Tarun Tahiliani show on 6th Oct in Mumbai, JJ Vallaya show on 19th October in New Delhi and Mandira Wirk on 22 Oct in New Delhi.

With the CRYSTALLIZED™ WITH SWAROVSKI® label, the company distinguishes itself from its competitors in the fields of innovation and initiative, as well as in product and service quality. Part of the introduction is a global advertising campaign in selected fashion and lifestyle magazines as well as promotions, point of sale material and a special website with further information and shopping tips (www.crystallized-with-swarovski.com)

Swarovski CCB was formally introduced in India in January 2001 with the launch of Swarovski India Pvt. Ltd., which is directly responsible for marketing and distribution of Swarovski product lines in the country. However, the division has been actively supporting Indian fashion since 1999 in association with leading Indian fashion designers.