Hyderabad, January, 2005: OyzterBay, the design leaders in contemporary jewellery for young women, plans to expand rapidly. Expects to come out with 50 exclusive showrooms by mid 2005.

OyzterBay targets to reach 50 exclusive outlets by mid 2005, consolidating its position as one of the largest retail chains in the jewellery industry. Mr. Johnson Verghese, Chief Operating Officer, OyzterBay said in a press note issued in Hyderabad, "The growth of the OyzterBay chain is testimony to the success of the OyzterBay model and the potential of jewellery brand targeted at the young. We have carved a unique niche in the market, and created a brand new category of affordable jewellery for young people". Along with its presence in the leading departmental stores like Shoppers Stop and Lifestyle, the total outlets that OyzterBay will be present in will cross the 75 mark by mid 2005.

It recently announced the launch of its 31st exclusive showroom in India at Rajkot. With another 22 shop in shop outlets, OyzterBay now has a total of 53 outlets across the country in a span of just 40 months. The company has added at least one outlet every month and this reinforces its position as the fastest growing jewellery retail chain in India.

OyzterBay has now moved into high gear, its plans for rapid expansion after the successful launch of the World’s Largest Diamond Alliance at the OyzterBay showrooms in April this year. All OyzterBay showrooms now carry Ace, Adora, D’damas and Sparkles in addition to the OyzterBay collections. The coming together of their brands will give a boost to the fastest growing segment in jewellery, diamonds jewellery. The alliance offers the largest range of contemporary international, Indian and fusion styles in diamond and gemstone jewellery at affordable prices for the new Indian woman.

Comments Mr. Vasant Nangia, Managing Director, OyzterBay, "This international format of jewellery sales is being brought into India for the first time. Five leading, like-minded companies, all young and vibrant brands, all carrying the stamp of quality and trust. More importantly, the partner brands bring to OyzterBay a combination of skills, honed by their being some of the largest diamond and jewellery exporters in the country. This includes special setting techniques, cuts and finishes, all at fantastically reasonable prices, made possible by vertical integration."

The alliance offers jewellery for every occasion at prices starting from Rs 1,500/- to 25,000/-. The range comprises designs primarily for women - rings, pendants, tanmanias, bracelets, nose pins, bangles, necklace sets, earrings, but there are some offerings for men as well. Designs range from classical to modern, and include some of the latest fashion rages in Europe and the US market, culled from export lines of all brands. In addition, OyzterBay’s signature line of coloured gemstones in gold and sterling silver - all mean a great deal to choose from!