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Hyderabad, January, 2005: Tata Motors, the country's largest
automaker, today announced the launch of the Spacio Gold - a premium
version of its best selling rural and semi-urban utility vehicle, the
Tata Spacio A1.
Launched first in 1999, close to 48000 Spacios have been sold so far.
Last fiscal Tata Spacio was amongst the top selling models in the
rural and semi-urban utility vehicle segment.
The new Spacio Gold, while retaining it's core appeal of the 3 litre
DI engine, rugged build and high fuel efficiency, will now offer
enhanced looks and comfort to the up-market rural customer. Spacio
Gold will sport body colored front and rear bumpers, body colored
spare wheel cover and body colored side view mirrors. The sleek
factory-fitted aluminum side and rear foot steps and wheel caps along
with new side decals and new SPACIO-GOLD mascot add to enhanced
exteriors. Recognizing the changing preferences of the rural customer,
the company has decided to offer the vehicle in metallic colors only.
The interiors have been spruced up too. The seats and the door pads
are now with fabric upholstery to extend the premium feel to the
interiors. The brushed aluminum gear knob with gear lever cover lends
a distinguishing air to the driver cabin.
Available in both AC and non AC versions, in three metallic colors and
complying with Bharat Stage I / II norms, the Spacio Gold is priced
attractively in the range of Rs 4.29 - Rs 4.91 lakhs (ex-showroom
Delhi).
The Spacio Gold comes with a 3 year / 3,00,000 kilometers
engine-warranty. The vehicle would also have 18 months unlimited km.
warranty with an optional additional 18-month warranty available on
demand. Spacio Gold will be retailed through 140 dealerships across
the country
Tata Motors is the second largest passenger vehicle player in the
country, having sold 125,000 vehicles in Apr-Dec 04-05. It enjoys a
market share of 16.4% overall. Tata Motors also has the second largest
sales and service network spanning over 500 outlets and 200 cities in
the country.
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