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Apollo to grow through franchisee route 


Apollo Hospitals has chalked out ambitious plans to spread its wings by opening a chain of test clinics and franchisee centers around the country and abroad. It has roped in consultancy firm Arthur Andersen for this exercise. The Group Plans to establish about 50 test clinics countr-wide.Test clinics would be initially set up in Haryana, Uttar Pradesh and Rajasthan, in phases. In the first phase, at an outlay of Rs 55 lakh per clinic has been commissioned. The clinics would have consultancy rooms and X-ray machines. The second phase would involve hiring of specialists and sophisticated machines like CT-scans at an outlay of Rs 2 crore each, while in the third phase, full-fledge diagnostic centers would be set up, at an outlay of Rs 12 crore per center.


Arthur Andersen would also develop the entire process for setting up franchisee centers in other countries. Sri Lanka and Bangladesh have envisaged interest in setting up about 16 and 50 franchisee hospitals, respectively. Apollo Hospitals would take the responsibility of providing staff to the franchisee centers, including an operations manager, a medical director and a nursing director.

Apollo Hospitals would be setting up the following " managed hospital " projects: the 200-bed Victor Hospital in Goa, the 150-bed hospital Florence Hospital in Siliguri, the 140-bed Abdur Razzaqee Ansari Memorial Weavers Hospital in Ranchi, the 250-bed Jahangir  Hospital in Pune, a 300-bed Hospital for SJS Holdings in Ludhiana, and a 100-bed hospital for Sun Hospitals in Cuttack.

APOLLO Hospitals has hired the services of the Boston Consultancy Group(BCG) for developing a full-fledge healthcare portal, Apollolife.com .Having invested nearly Rs 7 crore so far Apollolife.com will be in partnership with the medical fraternity. It would provide any time, anywhere healthcare-related information.

For more information on Apollo Group visit Mr.C.Pratap Reddy at Reachout's Profiles on the Businessmen of Hyderabad

 


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