"Business Personality in Focus"

Mr. A.Ramesh Prasad
Director,L.V.Prasad Group

Hyderabad: L.V Prasad group is synonymous to the Indian Entertainment Industry. The Group’s founder Late Shri. L.V. Prasad was a doyen and a pioneer in the Indian Movie Industry.

The flagship company of the Group Prasad Productions has a standing of nearly five decades in film & entertainment. Since its inception in 1956, it has produced some of India’s finest movies providing wholesome family entertainment. Mr. L.V Prasad himself directed several films, which have enthralled the audiences, young and old with his realistic family-oriented themes, many of which have been box office successes.

Under the leadership of its Director Mr. A.Ramesh, son of the legendary
Shri. L.V. Prasad, the group has grown from strength to strength through pioneering technology and also diversified into related areas.

Equipped with state-of-the-art facilities, Prasad Studios, Chennai was started in 1965 as a one-stop-shop providing all facilities for movie production. The state-of-the-art shooting stages provide even the most discerning producer, everything he could ask for.

Prasad Film Laboratories(PFL) was started in 1975 and boasts of world-class, state-of-the-art post-production facilities. PFL serves as a single window service provider which caters to the film makers’ technical requirements like film processing, dubbing, mixing, sound recording, editing and preview theatres. It has to its credit, facilities in Chennai, Hyderabad, Bangalore, Thiruvananthapuram, Bhubaneswar, Noida and more recently in Mumbai.

Prasad Video Digital & EFX, the special effects division, is another feather in the cap of the L.V. Prasad Group. EFX specialises in creating visual effects that propel audiences into an imaginary world through highest quality cutting edge computer generated imaging. Mr. A. Sai Prasad the grandson of the illustrious Mr. L.V. Prasad, spearheads this division.

The L.V. Prasad Group is also actively involved in philanthropic activities. A shining example being the world class LV Prasad Eye Hospital located on L.V. Prasad Marg, wherein the services are being provided free of cost to the poor and needy.

Prasad Media Corporation Limited is now making its foray into the world of entertainment, leisure and retail. This is the result of a long cherished dream of Mr.A.Ramesh to bring the IMAX theatre to Hyderabad. ‘Prasad, the experience’, a fully integrated family entertainment centre, has come up at the landmark NTR Gardens and it promises to be a big draw not only among the local population, but also among tourists to Hyderabad, owing to multiple attractions to people of all age groups.

-Maju Kuriakose
August' 2003


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