"Business Personality in Profile"

Mr. Y.S.Chowdary
Group Chairman, Sujana Group of Companies

Hyderabad|India: To many, the Sujana name means lasting quality of steel products. To some, it stands for a twenty year
old enterprise that was built by technocrats and is committed to professionalism. On a higher plane, it is also the symbol of bigness in motion a growing entity that is firmly set on leadership as a multinational brand.

Mr Y.S.Chowdary is a Promoter-Director of Sujana Group. He is 46 years old and holds Bachelor Degree in Mechanical Engineering from Chaitanya Bharathi Institute of Technology, Hyderabad. Further he holds a Master Degree in Engineering with specialization in Machine Tools from P.S.G. College of Technology, Coimbatore. He has distinguished himself as a technocrat entrepreneur and had played a bigger role in establishing the Sujana group of companies. He has been a constant driving force for fostering higher growth amongst all the group companies. Mr. Y.S. Chowdary has in depth knowledge and a deep insight into the domestic and global steel products industry.

The important milestones in the establishment and growth of the group are listed below.
  • 1986 : SUIL incorporated to manufacture fan components, branded fans
  • 1988 : SMPL incorporated to commence steel manufacturing activity
  • 1989 : Bearings & Castings Division set up with an Installed Capacity of 1.8 Million numbers.
  • 1990 : SMPL went public, with an IPO of Rs. 6.25 Million.
  • 1990 - 98 : Years of consolidation of the existing activities .
  • 1995 : Figured in "Business Standard 1000 Giants" ranked by net sales
  • 1995 : NCD issue raised by SMPL rated as BBB+ by CRISIL
  • 1999 : Modernisation of Re rolling mill
  • 1999 : ISO certification for SUIL Bearing Division
  • 2000 : Setting up of Towers Fabrication Division
  • 2001 : Modernisation / Upgradation of Rerolling Unit
  • 2002 : Introduction of Taper Roller Bearings and Cylindrical Roller Bearings.
  • 2004 : Introduction of TMT
  • 2004 : Capacity expansion SUIL Casting Division
  • 2005 : ISO certification of SMPL Structural Steel Division
  • 2005 : Successful completion of 1st Global Depository Receipts (GDRS) issue in SUIL
  • 2006 : Sujana Steels commences commercial operations.
  • 2006 : The capacity of the Towers Division of SMPL expanded to 76,125 TPA
  • 2007 : Implementation of scheme of arrangement and amalgamation.
  • 2007 : Demerges of Towers Division of SMPL to Sujana Towers Limited.
  • 2007 : Merger of Sujana Steels Limited with SMPL.
  • 2007 : Successful completion of 2nd & 3rd Global Depository Receipts (GDRS) issue in SUIL.

Sujana is emerging as one of the largest business houses of South India with significant presence in diverse business lines such as power transmission & telecom towers and allied services; construction & structural steel; basic and urban infrastructure development; precision engineering components; domestic appliances and international trade. With turnover in excess of Rs.21 billion (US$530 million) for the year ended June 30, 2007 and leadership position in most of these business lines.Sujana Group is on a path of rapid expansion across all these segments, with the target of tripling the group turnover and quadrupling the net profit by 2010. With a sharp focus on continuous improvement, Sujana applies customer-focused processes and meets their customized needs across all business lines. This customer-centric approach has enabled Sujana to build and retain long term relationships with several prestigious clients in each segment.

Leveraging a benchmarked supply chain, Sujana products and services have demonstrated reliability in adverse conditions. The brand is driven by a commitment to society and a professional work ethic manifests across all of its over 30 plants/offices in 6 locations in India and in 3 locations overseas.

Nov' 2008
Reachout's News Bureau


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