. Brings in popular show in Telugu -“Brain of Andhra”
· Exclusive show on MAA TV for AirTel customers in AP
· Opportunity to win prize up to Rs. 5 lakhs

Hyderabad, June, 2004: AirTel, India’s leading cellular service provider has announced the launch of AirTel “Brain of Andhra” for its customers in Andhra Pradesh. A one-hour program on four weekdays starting from Monday 7th June 2004 on MAA TV. The program will be televised during the prime time of 9.00p.m. to 10.00p.m.

The program- AirTel “Brain of Andhra” is going to be hosted by popular TV anchor Ms. Jhansi, and would have one participant or more if required on each episode, who will answer 16 questions to become eligible for the coveted title –Airtel ‘Brain of Andhra’ and also win Rs.5 lakh rupees.

The quiz will consist a set of 14-16 questions in each episode and the participant would require to answer all questions correctly. Most of the questions will have multiple-choice format, wherein the participants needs to choose the right answer. The viewer’s will also have an opportunity to answer by sending across a SMS for the viewers’ questions, which would be at the end of each round to a total number of 4 questions during an episode. These questions would be asked after questions 2, 5, 9 and 13 respectively.

To participate all that a Airtel customer needs to do is to send BOA as an SMS to 2566. On sending BOA, the customer will receive a set of 5 questions one after the other with 4 options to choose from. To answer any question, the customer needs to send BOA followed by the correct option to 2566, (i.e., BOA A/B/C/D) to 2566. A customer needs to answer each question within 10 minutes on receiving the question and in failing to do so; the customer will have to re-start all over again.

Announcing the innovative Quiz show by any corporate organisation, Mr K. Srinivas, COO - AP, Bharti Mobile Limited said, “ AirTel has always believed in providing innovative and customized offerings. It is this endeavor, which has motivated us to bring the show- Brain of Andhra on MAA TV exclusively for our customers of AP. We are confident that the show will not only entertain but would also enhance the knowledge levels of our customers.