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Bell Granito Ceramica Ltd unveils its retail expansion plans in South India

 

 

Hyderabad, June, 2004: Vitrified tiles major Bell Granito Ceramica Ltd. has instituted its massive retail expansion program with the grand opening of an exclusive showroom in Hyderabad, the first of its kind in South India. Mr. A. Narendra, Honorable Minister of State for Rural Development, Govt. of India inaugurated the showroom with the presence of other leading dignitaries from the State Govt.

To unveil this grand facet the company tied up with M/s Sri Gayatri Creation in Hyderabad, the oldest dealers of Marbo Granit tiles. Bell Granito’s flagship brand ‘Marbo Granit’ has lately assumed significance to be the unanimous choice of the elite. The showroom has been named ‘MARBO GRANIT SHOPPE’ leveraging on the popularity of the brand. Under its retail expansion program Bell Granito plans to unveil 8 such exclusive outlets in South India within a span of six months.

The MARBO GRANIT SHOPPE is meticulously designed to provide ultimate convenience to customers and shall be used as a compressive display center for the wide collection of vitrified tiles launched by the company. The present creations of Marbo Granit include Imperial, Classique, Naturale, Stargaze, Royale, Elegance and MGNS 520. The display will also comprise the newly launched 3 FT / 3FT vitrified tiles, the largest tile manufactured in India.

The MARBO GRANIT SHOPPE being centrally located will be convenient for the customers, architects, interior designers and corporate clients who contribute as primary target. Among the flooring design & concepts recently unveiled by Bell Granito the most striking is the use of lighting systems on Marbo Granit glittering mirror floor with the help of optical fiber network underneath the floor. Such technology still remains unique in the vitrified tile flooring. The company hopes this technology in the short run would churn around potential customers towards Marbo Granit vitrified tiles.

Summarizing the launch Mr. B.G. Vyas, Vice President - Marketing, Bell Granito Ceramica Ltd. states, "It is a strategic move to come out with exclusive outlets across the country to widen our existing network and to block prime retail outlets for Marbo Granit Vitrified tiles". The company is optimistic that this move would also enable them to surge ahead of intense competition that is recently witnessed in the vitrified tiles segment.

 June'2004
Reachout's News Bureau

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