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Cafe Coffee Day Launches its fifth cafe in Hyderabad
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Hyderabad, October 2001: Cafe Coffee Day is aggressively expanding in Hyderabad, as part of its nationwide expansion plans. It has opened its Fifth cafe in Hyderabad at MPM Mall, Abids. Recently Cafe Coffee Day has revamped its interior design and has changed its logo to project a more youthful and contemporary look. The cafe at MPM Mall will be the first cafe to be launched with this new look, and will have vibrant colours and a better ambience. There will be an open air setting arrangement for those who like it al fresco.
The new cafe occupies 675 sq.ft carpet area and will also have new non-coffee beverages and desserts on its menu. Hyderabad itself has been a very successful market for Cafe Coffee Day. According to company sources, outlets attract lot of coffee lovers -young and old alike and all major cafe take pride in high customers loyalty. Cafe Coffee Day is planning to launch 3 more outlets by the end of March 2002.
About Cafe Coffee Day:
Cafe Coffee Day currently owns and operates 25 cafes in Delhi, Bangalore, Hyderabad, Chennai, Mangalore and Pune. It is not just a chain of Cafes. It is part of India's largest coffee conglomerate named Amalgamated Bean Coffee Trading Company Lyd (ABCTCL), 250 crore ISO 9002 certified company.
ABCTCL most unique aspect is that it grows the coffee it serves in its cafes. It also invests in coffee research and contributes 15% to India's total coffee exports. The group is poised to operate 200 cafes, 400 coffee retail stores, 3000 coffee vending machines and post a turnover of 650 crores by March 2004.
Read Reachout's Feature on "Cafe Coffee Day"
Reachout's News Bureau
October '2001
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