Introduces new celebration menus through August 2004

Hyderabad,July' 2004: Coffee Day Xpress, the pioneer and leading retail chain of food and beverage kiosks, has further strengthened its position in the market by reaching the prestigious milestone of 150 Kiosk installations in the 7 top metros within record time. In the last 90 days alone, there have been 50 kiosk installations and this growth rate is expected to accelerate to 300 kiosks by the end of fiscal 2004-05. The successful acceptance of this concept reinstates the Company’s firm belief that there will always be a growing market for conveniently located kiosks (indoors or outdoors), serving quick, hygienic food and beverages at affordable prices.

To commemorate this achievement, Xpress has introduced new celebration menus offering mouth watering food items and innovative coffee and fruit flavor recipes specially created to suit local tastes and preferences based on customer feedback. Prices on all food and beverage items range from Rs. 10 to Rs. 25 with fresh supplies routinely provided by the chain’s strong distribution network.

Affordability, convenience and quick profits
An “Xpress” comprises of a modular Kiosk using between 50 to 70 sq. ft. which can be conveniently placed at any crowded location such as corporate offices, petrol pumps, hospitals, airports, malls, theaters etc. The franchise business model requires very little investment and promises profits from the first month itself. Of the many areas where it is feasible to set up kiosks, Corporate Offices are showing increasing response as a kiosk installation completely eliminates the need for making and managing a food kitchen. Each kiosk is very easy to maintain and can serve a variety of food and beverages items which serve as ideal snacks or light meals.

In Hyderabad, Xpress kiosks are installed at prestigious locations such as Care Hospital, GE (IBC, Capital, Uppal), Infotech, Dell, Infosys, Satyam, Wipro, Pantaloon, Shopper’s Stop, Vannenburg, Keane, ADP-Wilco, 24/7, Odeon, Kanbay, Virtuasa, & BPCL Petrol Pumps.

Commenting on the achievement, Mr. Sandip Mukherjee, President, Coffee Day Xpress said, “We were always confident that we had a winning idea on our hands when we introduced this unique concept in the market 18 month ago. The market responded very well as it immediately realized its potential in the ever increasing hygienic and affordable food retailing market. More and more people are opting to become franchisees as the investment is low and profits come in very fast.