Hyderabad, December, 2002: Welcome to the world of Barista Coffee - the getaway from the daily grind. Sit back, relax and surrender to the simple pleasures of coffee. Barista is passionate about coffee to the point of being almost fanatical. Doing almost everything it can to provide you with the finest coffee experience. At Barista, all our coffees are made with top grade Arabica beans. Barista commissions Brew Masters from Italy to create its blends. And use the best Italian machines to brew its coffees. It uses the espresso method to brew each cup. A far superior method that administers the delicate use of pressure to extract the flavour and aromatic oils of each bean.

It's job doesn't end at providing its customers with just a great cup of coffee. They also offer a laid back ambience to enjoy it in. Its Espresso Bars are the perfect place to escape from the pressures of daily life.

Barista Coffee was established in 1999 with the aim of identifying growth opportunities in the coffee business. Increasing disposable incomes and global trends in coffee indicate immense growth potential in one particular segment. The specialty coffee business.

More significantly, the company has been quick to spot a latent need waiting to be tapped: Coffee lovers seek a complete experience. One that combines intelligent positioning with the right product mix and carefully designed cafes. In other words, they seek an "experiential lifestyle brand".

Moreover, as part of the $9 billion Tata Group Barista has the depth and expertise to occupy a prominent place in the market.

In Hyderabad the Barista stores are located at the following premises:

G 1-2, Reliance Classic, Road No. 1, Banjara Hills, Hyderabad-500034
Tel: 3379126

Crossword, Shoppers Stop, Begumpet, Hyderabad-500016
Tel: 6318815