Hyderabad: ‘Every day is a day to celebrate’ seems to be the scene at BIG BAZAAR, the country’s leading value for money - discount hypermarket, as it is in the midst of all the fun and frolic generated by the ‘Cool Jeans Festival’ . The festival that began on the 2^nd of this month and which is on till the 15^th happens to be a complete denim bonanza for the entire family. Its amazing collection of all kinds of jeans and t-shirts, right from various fits and styles to all kinds of washes seems to be a major attraction in the city. This array of selections coupled with a great price range has lured and continues to draw people of all ages, right from children and students to adults.

 While denim for both ladies and gents are priced anywhere between Rs.299/- to Rs.499/-, kids’ jeans collection starts from as low as 199/-. At the same time, ladies’ tops begin with Rs.99/- and normal T-shirts are at Rs.199/-. Children seem to have hit the jackpot, since the kids’ wear begin just at a throw-away price at Rs.69/-. Heavy discounts and free fares seem to be the lure of the show.

 The Cool Jeans Fest at Big Bazaar, Abids has also complimented its customers with fantastic offers on non-denim items like casuals, T-shirts and party wear. Upon all this, special offers have been designed for college and school students, wherein they automatically get a 10% discount on purchase of jeans at this fest….doesn’t that really make it a Cool Jeans Fest…?! 

 This unique festival is a first in this country in the organized retail segment and has been made possible due to the stringent quality control measures and efficient supply chain management adopted by Big Bazaar. Through this offer, the benefit of purchasing directly from vendors/ suppliers in bulk quantities thus eliminating the middlemen is passed on directly to its consumers.

 Commenting on this unique initiative, Mr. Sanjeev Agrawal, Head Marketing, Pantaloon Retail (India) Ltd. said, “We at BIG BAZAAR are confident of our offerings to our customers on the quality and price front. It is our way of assuring the customer that our prices for superior quality jeans are the best and along with the promise of best price, we have a tangible product – great denim to offer. It is a pleasure for us to introduce such fests so as to continuously add value to our consumers’ shopping experience and gain their trust and loyalty which in turn tremendously increases our credibility.” With best - affordable prices copulating with the latest fashion, Big Bazaar has come a long way in providing its customers quality products at sound prices. Very accurate is their byline ‘Is se sasta aur accha kahin nahi!’.

-MK
October'04
Reachout News Bureau