"Cafe Coffee Day"
A new business chain is brewing in Hyderabad

ABC division opened a coffee day outlet at Nagarjuna circle near Punjaguta with a estimated cost of Rs.40 lakh.They offer freshly brewed Indian coffee at these outlets. The unique feature of this shop is the customer can browse the net while sipping an Ethiopian blend or an espresso. Like pool and bowling alleys, even the concept of such Cafe would usher in a whiff of fresh aroma here. Open spaces in the cafes would act as galleries for budding artistes who can put up their works for sale and that too they will not charge any thing.

At the CAFE COFFEE DAY outlets, freshly brewed Indian as well as International blends of coffee are made available with modern gadgets. The real coffee connoisseurs taste the best of International Coffee and also experience the information explosion by surfing the internet on the computers terminals. Cafe Coffee Day relishes the various flavors of beverage that is considered the most sought after global commodity after oil. Hot and steaming coffee, cold coffee, coffee served on abed of ice...

.A runaway success in Bangalore,where the company has set up eight outlets with over 600 people visiting them every day, the Cafe Coffee concept will be received well in Hyderabad too.

Cafe Coffee Day,a division of Amalgamated Bean Coffee Trading Company Limited (ABC), will be installing 3,000 coffee vending machines, hundreds of 'caffe' outlets and coffee points in major cities and fee points in major cities and towns in a couple of years.The division will open 100 coffee shop by the year-end. The largest exporter of coffee products in the country,ABC has come a long way since it first raised coffee plantation along the Western Ghats in 1875.ABC's division opened over 190 Coffee Point outlets in the south where it sells various coffee products.

The company proposes to reach 1 million cups in another three years. To achieve this, the company has planned to have a total of 200 outlets in the next 3 years extending to Pune, Mumbai and Delhi too. The company has invested Rs.7 crore for the 12 outlets which are completely company owned. The company has further allocated Rs.90-100 crore for its expansion plans which include installation of coffee vending machines.

ABC also has coffee point outlets which retail the traditional filter coffee powder, for which the company pumped in Rs.16 crore.

Amalgamated Bean Coffee Trading Company Limited, popularly known as ABC was formed With a rich coffee growing tradition since 1875 behind it, ABC began exporting coffee to the connoisseurs across USA, Europe & Japan. In the calendar year 1999, ABC exported more than 27000 tonnes of coffee valued at 60 m US$ to these countries and, for the first time in its short career of 6 years attained the position as the largest coffee exporter from India.A B C has a wide and professional network in the major coffee growing areas of the country comprising over 50 agents and 50 collecting depots. A B C’s two curing works at Chikmagalur and Hassan cure over 60,000 tones of coffee per annum.

 

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