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Happening Outlets of Hyderabad 


Diviniti
 A Showroom for Divine Gifts Launched

Showcases Swiss made 24carat gold plated gifts of Indian gods

 

Hyderabad : Indians are a God fearing lot. Besides carrying Gods in our hearts, we carry them with us in forms of pictures everywhere. He is in our bags, cars, as stickers on PCís and everywhere in a tangible form. So when gods come in a new avatar as gold plated images we are sure takers of this gleaming god. Diviniti is one such store that sells glittering gold Gods to us. A Swiss made 24 Carat Gold Plated Gods ideal for personal use and gifting more so for new years and some important festivals.

An exclusive showroom for these divine god gift items is inaugurated here at Road No. 12 in Banjara Hills. Shri N.K. Taneja, Chairman and Managing Director of Taneja Mines Pvt, the marketers of these products world wide,Mr. Harikrishenji Gupta, President of Twin Cities Jewellers Association and Mr. Damji Bhai H.Nagda, Trustee, Jineshwardham and Mr. Vinit Monga, Director of Taneja Mines Pvt. Ltd graced the occasion.

Diviniti gifts are made in 24 carat gold plated foils... manufactured by a unique process in Switzerland, each image is a piece of art, available in several sizes. Each product is accompanied with a certificate on the permanency of the gold plating, certified by the Swiss manufacturers.

Speaking on the occasion of the inauguration Mr. Vijay Maroo, Executive Director of Marga Services Pvt. Ltd. said Diviniti is marketed worldwide by Taneja Mines (P) Ltd. And Marga Services is the distributors for Taneja in Andhra Pradesh. These novel gift items are available in the range of Rs.99/- to Rs.25,000/-. They can also be purchased from all leading jewelry showrooms, gift shops and Exclusive Diviniti in Shoppers Stop in twin cities.

Adding further he said, it is a labour of love that makes these a perfect gift idea. The other range of products include frames in tabletops, wall hangings, car frames, travel photo frames and desktop accessories like penholders, watch, mobile phone holder and planner. Other exclusive products include jewelry boxes, gift packs, visiting card holders and pen boxes.

Speaking about some of the trendy products he said they have launched Marble Collection last year. Meenakshi work is being done on the marble frame and gold plated visuals. According to him the range includes car frames, desk tops, accessories and photo-frames.

Further he added that Golden Dune, a designer gifts and accessories are offered for the people who are looking for the niche products. These are in comparison with the best in the world but of course in Indian Rupees.

Diviniti gifts are ideal for personal use and gifting.

Speaking about the concept and new gifting idea Mr. N.K. Taneja, CMD of Taneja Mines Pvt. Ltd. said, a new concept, fresh idea, intelligent branding, attractive packing and a bit of divine intervention has us (i.e Diviniti) an enterprise blossom into Rs 15 crore company from a mere Rs 30 lakh four years ago. Infact, it is now targeting a turnover of Rs 100 crore in the next five years. Established in 1998 offering 24 carat gold plated portraits of Tirupathi Balaji and later other gods from Hindu pantheon. It diversified to add other faiths the very next year and has since been experimenting and innovating every step of the way. Itís hallmarks are exquisite craftsmanship, a product for every occasion and one to suit every pocket. Diviniti has forty to fifty product lines and offer items in over 200 ranges, informed Mr. Taneja.

-MK
May'04
Reachout News Bureau

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