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Diviniti
A Showroom for Divine Gifts Launched
Showcases Swiss made 24carat
gold plated gifts of Indian gods
Hyderabad, May 'o4 :
Indians
are a God fearing lot. Besides carrying Gods in
our hearts, we carry them with us in forms of
pictures everywhere. He is in our bags, cars, as
stickers on PC’s and everywhere in a tangible
form. So when gods come in a new avatar as gold
plated images we are sure takers of this gleaming
god. Diviniti is one such store that sells
glittering gold Gods to us. A Swiss made 24 Carat
Gold Plated Gods ideal for personal use and
gifting more so for new years and some important
festivals.
An exclusive showroom for these
divine god gift items is inaugurated here at Road
No. 12 in Banjara Hills. Shri N.K. Taneja,
Chairman and Managing Director of Taneja Mines Pvt,
the marketers of these products world wide,Mr. Harikrishenji Gupta, President of Twin Cities
Jewellers Association and Mr. Damji Bhai H.Nagda,
Trustee, Jineshwardham and Mr. Vinit Monga,
Director of Taneja Mines Pvt. Ltd graced the
occasion.
Diviniti gifts are made in 24
carat gold plated foils... manufactured by a
unique process in Switzerland, each image is a
piece of art, available in several sizes. Each
product is accompanied with a certificate on the
permanency of the gold plating, certified by the
Swiss manufacturers.
Speaking on the occasion of the
inauguration Mr. Vijay Maroo, Executive Director
of Marga Services Pvt. Ltd. said Diviniti is
marketed worldwide by Taneja Mines (P) Ltd. And
Marga Services is the distributors for Taneja in
Andhra Pradesh. These novel gift items are
available in the range of Rs.99/- to Rs.25,000/-.
They can also be purchased from all leading
jewelry showrooms, gift shops and Exclusive
Diviniti in Shoppers Stop in twin cities.
Adding further he said, it is a
labour of love that makes these a perfect gift
idea. The other range of products include frames
in tabletops, wall hangings, car frames, travel
photo frames and desktop accessories like
penholders, watch, mobile phone holder and
planner. Other exclusive products include jewelry
boxes, gift packs, visiting card holders and pen
boxes.
Speaking about some of the
trendy products he said they have launched Marble
Collection last year. Meenakshi work is being done
on the marble frame and gold plated visuals.
According to him the range includes car frames,
desk tops, accessories and photo-frames.
Further he added that Golden
Dune, a designer gifts and accessories are offered
for the people who are looking for the niche
products. These are in comparison with the best in
the world but of course in Indian Rupees.
Diviniti gifts are ideal for
personal use and gifting.
Speaking about the concept and
new gifting idea Mr. N.K. Taneja, CMD of Taneja
Mines Pvt. Ltd. said, a new concept, fresh idea,
intelligent branding, attractive packing and a bit
of divine intervention has us (i.e Diviniti) an
enterprise blossom into Rs 15 crore company from a
mere Rs 30 lakh four years ago. Infact, it is now
targeting a turnover of Rs 100 crore in the next
five years. Established in 1998 offering 24 carat
gold plated portraits of Tirupathi Balaji and
later other gods from Hindu pantheon. It
diversified to add other faiths the very next year
and has since been experimenting and innovating
every step of the way. It’s hallmarks are
exquisite craftsmanship, a product for every
occasion and one to suit every pocket. Diviniti
has forty to fifty product lines and offer items
in over 200 ranges, informed Mr. Taneja.
-MK
May'04
Reachout News Bureau
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