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Indo
Western Ethnics
City’s 110
years old, oldest store for ethnic wear opens a
new outlet for ethnic & western wear at Banjara
Hills
Hyderabad: Ethnic and Western Wear are poles apart.
While one is true regional, other is international
in its appeal. If you ever want to buy clothes
both ethnic and western, you need to go to two
different stores. Marriage is such occasion you
need both these clothes. You need ethnic clothes
for marriage and western for reception. But, there
is no store until recently which could exclusively
offer these two different kind of outfits required
for the memorable event of once life. Now there is
brand new store INDO WESTERN ETHNICS come at Road
No. 1, Banjara Hills catering to the needs of
these kind of customers.
Belongs to 110 years old Maqdoom Bros, a store at Madina, said to be the oldest store for ethnic
wear in the city, INDO WESTERN ETHNICS was
formally inaugurated by veteran cricketer,
Mohammed Azharuddin. The clothes which were once
traditional today are fashion garments. And we
want to cash in on from the trend of ethnic and
western clothes grooms prefer to wear for their
wedding, informs Mr. Faiz Mohiuddin one of the
brothers behind the showroom.
The store showcases sherwani, kurta pyjama,
jodhpuri, kurta suits, choti suits, pathanis and
exclusive grooms collection in ethnic. In western
wear, the range includes blazer, coat, suit,
trousers and shirts. The store centrally located
at Road No. 1, Banjara Hills in 900 sft are has
huge collection of clothes. In sherwani alone it
has 65 designs which include Plain Sherwani(Basic),
Single Panel , Double Panel Sherwani, Kedia Style
Sherwani, Achkan Style Sherwani, Brockade Sherwani,
Khadi Style Sherwani and others.
It also house over 100 varieties of kurtas and 25
Jodhpuri. These include Silk, Cotton and Swiss
kurtas. The Jodhpuri include Single and Double
Panel Jodhpuri, Jodhpuri with detachable double
collar and Jodhpuri made of swarowski work.
To experience the pleasure of true Indianess and
fascinate yourself with a breathtaking range of
ethnic menswear one has to visit INDO WESTERN
ETHNICS for the closes fabricated to perfection to
ensure that the customer gets maximum style,
comfort & class.
Manufactured and designed in house by designers
who were trained at NIFT, NITD from Delhi. It
stores all most all brands. All top of the line
Indian brands are available in the store. These
brands include Denis Parkar, Blackberry, Theme,
Celine and Galaxy. The range of ethnic wear
include from Rs 500/- to 18000/- and above.
Many whose who in the city have patronise the
outlets of the group. Some them include Chakri
Music Director, Arshad Ayub, Azharuddin and his
family, family members of Mr. Devender Goud and
Chandra Babu Naidu, Khan Lateef Khan and others.
The garments designed at these stores are also
exported to many countries include USA, England,
Saudi Arabia, Dubai, Malaysia. They claim to be
the biggest exporters of ethnic wear from
Hyderabad.
It’s high time one forgot the white shirt and navy
trouser — the uniform of the Indian male until
recently. Today, it’s designer wear all the way.
The race to dress him up, in both ethnic and
western wear, is on in full speed. And it is the
popular ethnic wear labels that are proving crowd
pullers. And Indo Western Ethnic is exception.
Those of you wish to visit the store may do so at
Road No. 1, Opp. Music World, Besides Rana Bakery,
Banjara Hills. Tel: 55592611/23303428.
Backgrounder:
Established in the year 1817 at Madina with
Maqdoom Bros by Khaja Mohiuddin Hussani, it
expanded in subsequent years to Road No.1, Banjara
Hills with New Maqdoom Bros. store and Lagan, yet
another store for ethnic wear at Greenlands last
year. And now Indo Western Ethnic at Banjara
Hills. The store at Madina is by far the largest
ever store in the city for ethnic wear. it boasts
of 10,000 s.ft of area. In all the three stores
put together, it has a total of 13, 100 sq ft of
retail area in the city selling exclusive variety
of ethnic wear.
Reachout's News Bureau
April'2003
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