The store has just won the Country's most prestigious IMAGES Fashion Award for 'India's Most Admired Large Format Retail Store of the Year' and the coveted Business World Award for 'The Most Respected Company in the Retail Sector'

Hyderabad: Yet another entrant in the country’s hottest retail market, the Landmark Group, one of the biggest retail chains in West Asia is looking to consolidate its operations in South India. In August, last year, it set up the store, Lifestyle, in Chennai. It already has one in Hyderabad. And later this year, it plans to go to Bangalore.

The shop-within-a-shop concept is what Lifestyle is aiming at. People look for everything under one roof in a retail store or mall environment, hence Lifestyle has divided its outlet between five lifestyle concepts .Splash, an in-house brand, that the chain controls, provides garments for all in a family and has found acceptance among customers who expect quality as well as a well-known brand. Shoe-Mart, for instance, offers footwear and has among the best brands available along with in-house brands. 

The store, spread over 50,000 sq ft, in Hyderabad, aims to provide the complete shopping experience to its customers. Such a wide choice and range definitely calls for planning and logistics, something that Lifestyle has mastered during the consolidation of its global operations. The Indian consumer, being quality- and price-conscious, has responded encouragingly to the concept store that Lifestyle is.

In Hyderabad the Lifestyle store is located in the up market area of Begumpet. Ever since the shop has come up in that area, the entire area of Begumput has transformed overnight. Life style store has indeed been a trendsetter store. To  believe this one has to just enter the store anytime of the day and the crowd at the store would say it all. During peak hours and and during holidays the store is jam packed. May a young ones do come here to just hang around.

Lifestyle was amongst the first retail outlets in India to offer a cafe to its customers. The idea came from overseas, where stores normally tend to have restaurants as well as a theatre and play areas for children. With plans to expand the network across India and consolidate in the south, Lifestyle is well on its way to change the lifestyle of many down south.

There is also plenty of parking space in the underground. So just drive in for some cool shopping.

Reachout's News Bureau
February '2003

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