Hyderabad, Nov, 2002: Oyzterbay, the design leaders in contemporary jewellery for young women has launched its second exclusive outlet in Hyderabad, at Somajiguda. Oyzterbay now has 41 outlets across the country in a span of 20 months, reinforcing its position as the fastest growing jewellery retail chain in India.

With the opening of Somajiguda store, Oyzterbay ranges will now be available at 4 outlets in the twin city. The outlet follows close on the heels of Oyzterbay’s presence within Lifestyle and Shoppers Stop, and the exclusive outlet in Secunderabad at Paradise Circle.

Mr. Himanshu Mehta, Franchisee, Oyzterbay said, "The store will bring more Hyderabadis closer to the international trends in jewellery designs. The new store will enable customers to select from over 1000 exclusive designs in Diamonds, 24 Kt Gold, 22 Kt Gold, 18 Kt Gold Gemset and Sterling Silver jewellery. It also offers a gifting option that is precious yet not over the top in terms of pricing."

The Oyzterbay ranges are affordably priced from Rs. 500 onwards, and are targeted at young women and the gifting markets. The company carved a niche by positioning diamond, gold, sterling silver and other precious jewellery as fashionable, cool and yet affordable, a platform to which no player in the Indian industry can stake claim today.

The current highlight at the new outlet is Oyzterbay’s latest offering the dazzling "Oyzterbay Autumn 2002 collection". The new designs are iridescent interpretation of innate beauty of authentic diamonds in three exclusive ranges - the Oyzterbay Limited Edition, the Moonlight Collection, and the "Your First Diamond" Solitaires. The glittering collection has diamonds generously spangled over delicately sculpted precious metal with yellow gold reflecting the auspiciousness of the festivities and white gold standing testament to the purity of the season.

Oyzterbay targets to reach 50 outlets by early 2003. Mr. Vasant Nangia, Chief Executive Officer, Oyzterbay added, ‘The growth of the Oyzterbay chain is testimony to the success of the Oyzterbay model and the potential of jewellery brand targeted at the young. We have carved a unique niche in the market, and created a brand new category of affordable jewellery for young people’

About Oyzterbay:
Oyzterbay is setting standards for design in the jewellery industry and is clearly the leader in high quality, contemporary jewellery for young women. Its tag line "Jewellery for the Living" has become synonymous with the entire gamut of occasions where modern young women would like to wear stylish and affordable jewellery: jewellery for work, jewellery for evening wear, jewellery for precious occasions like birthdays and anniversaries, and, everyday, for the pleasure of wearing. Oyzterbay’s collection comprises over 1200 designs in 18, 22 and 24 karat Gold and Sterling Silver, using natural coloured gemstones and affordably priced between Rs. 500 to Rs.30000 /-.

Showcased nationally in stylish and contemporary Oyzterbay signature stores, the products are a statement of style defined by the interplay of precious metals and gemstones and crafted to perfection based on exclusive designs created by the team of award-winning jewellery designers. Striking and original, the sophistication and subtle details in the designs promise to make a bold but striking statement that defines the distinct identity that is Oyzterbay.