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Planet Fashion
The mega menswear store chain

FESTIVAL SHOWCASES OVER 5000 TIES; LARGEST EVER TIE COLLECTION IN INDIA

Hyderabad, January, 2003: Planet Fashion, the mega menswear store chain, along with India’s leading apparel brands including Van Heusen, Allen Solly, Louis Philippe and Peter England is announcing a grand "Tie Festival", showcasing a huge selection of over 5000 world-class ties. The Planet Fashion Tie Festival celebrating this quintessential fashion accessory will be on till 10th January 2003.

With a range comprising of exciting themes, knots, types and international designer labels, the Planet Fashion Tie Festival is an exhibition cum sale of a wide variety of ties, taking place under a single roof for the first time. The range includes a variety of themes such as Fun Ties, Club Ties and Sports Ties. The Tie Festival also features various styles of ties including Bow Ties, Pearl Ties, Seven Pleated Ties and a host of others. The stores are staffed with ‘Tie Consultants’ to help customers understand and learn the various tie knots - from the dressy Windsor knot to the sporty Samosa knot.

The Planet Fashion Tie Festival showcases exclusive ties such as the "Good Luck Constellation" range of ties, with ties in every Zodiac sign; and introduces, for the first time in Hyderabad, the exquisite "Shibori Collection" a range inspired by an ancient Japanese "tie and dye" art form. Also available are limited edition ties from leading international brands including Donna Karan, DKNY, Yves Saint Laurent among many others.

Speaking about the new collection of ties, Mr. Sandeep Ganapathy, National Retail Operations Manager, Madura Garments states, "Our exquisite collection of ties is targeted towards consumers looking for a comprehensive range that offers ties for all occasions. This fun-filled Tie Festival showcases a Tie Collection that has been put together by our top designers. This festival is being toured across the major cities and metros in India and showcases the tie as a must-wear fashion accessory for the boardroom, dinners and special occasions."

Also on display at the Planet Fashion Tie Festival are unique ‘Giant Ties’, each measuring around 30 feet in length. These must-see ties remind customers of the vast range on display. The concept of a Tie Festival originated because more Indians are wearing this all-season fashion accessory. With more office-goers buttoning up, the Tie Festival offers customers a chance to find a tie in their colour, style, theme and pricing preference.

Speaking on the occasion of the Planet Fashion Tie Festival, Mr. Sandeep Ganapathy, National Retail Operations Manager, Madura Garments, states, "We have seen more people in India take to wearing ties in the corporate sector, with the accessory making an appearance at formal dinners and special occasions as well. With this unique Tie Festival, customers get what they are looking for, namely good quality ties in a wide range of styles, themes and innovations."

The Planet Fashion Tie Festival In Hyderabad has stocked over 5000 ties under one roof in a move towards promoting one of the most popular fashion accessories in men’s apparel. It is expected to attract customers of all ages, eager to choose from a world-class collection of ties.

The Tie Festival is on till 10th January 2003. The price range starts from Rs. 195/- for the basic solids to the exclusive international designer labels priced at Rs. 2,395/-. The Tie Festival is on display at the Planet Fashion Showroom, located at: Planet Fashion, Abids Road, Hyderabad.


The Planet Fashion Tie Festival is offering all customers an exciting "Buy 3 Get 1 Free Offer" that runs through the duration of the Tie Festival. Customers can shop for their favourite ties while simultaneously admiring India’s largest ever collection of this all-season fashion accessory.

-January'2003
Reachout's News Bureau

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