Celebrates today's woman with "She's U" festival in Hyderabad

* 3 week long festival in all stores across the country celebrating today's woman
*  An array of activities for making every woman who steps in feel "very special"
 

Hyderabad, September, 2004: Pantaloons, the country's leading lifestyle store announced a 3 week long festival named "She's U" to celebrate today's woman in Hyderabad. The grand festival across the cities of Mumbai, Pune, Kolkata, Delhi, Hyderabad and Chennai is being organised to recognise today's woman who have become an integral and powerful part of the family as also an individual in herself. The celebrations are spread over a three week period and various in store activities are being held to make every lady walking into the store feel very special!

The three week long festival has been planned keeping today's woman in mind; thus every woman who walks in will be pampered with gifts, discounts & offers and free services. To make the visits more memorable and value added, various talks and events pertaining to woman have been organised like fashion shows, nutritionist & fitness expert talks, debates, etc. Added to this are activities like free makeovers, mehendi, nail art, hair braiding and many more such things within the store.

Commenting on the above initiative Sanjeev Agrawal, Head - Marketing, Pantaloon Retail (India) Ltd. said, "We at Pantaloons recognize today's woman as being an individual with a mind and preferences of her own. The "She's U" festival is planned to ensure that our esteemed women customers feel very special and participate in various in store activities and come out more confident, attractive & happy with loads of gifts and sweet memories. On a broader scale, it is our endeavour to continuously add value to our consumers shopping experience and this festival is a step in that direction."

Pantaloons is also enhancing the store look and with its décor and ambience, thus every woman who walks into the store will feel elated and happy to visit the store. Along with all the above initiatives, the best fashion wear is available in the store for the woman to choose and buy from. The festival encourages women to participate in the events when they visit the store so that there is a sense of belonging and long term bonding between the store and its customers. Surely, along with the latest trends in fashion that is available at the store such events and festivals reinforce the need for a good shopping experience.

About Pantaloon Retail (India) Limited
Pantaloon Retail (India) Limited is today recognized as one of the pioneers in the business of organized retailing in the country with a turnover of Rs 650 crores in the financial year ending June 2004. The company is headquartered in Mumbai with zonal offices at Kolkata and Bangalore. It has presence in lifestyle retailing through 13 Pantaloon Family Stores and a newly opened mall, Central in Bangalore. In value retailing it is present through 10 Big Bazaar discount hypermarkets, 17 Food Bazaar large sized supermarket stores with over 1.1 million sq.ft.of retail space across Kolkata, Mumbai, Thane, Pune, Hyderabad, Bangalore, Nagpur, Ahmedabad, Kanpur, Chennai, Gurgaon (Delhi) and Nashik. It has future plans of adding 3 million sq ft of retail space with Pantaloons, Big Bazaar, Food Bazaar and Central Mall, by 2005.
 

-MK
September'04
Reachout News Bureau

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