(Mr. Raza Beig - CEO, Splash & Ms. Renuka Jagtiani - CEO, Landmark International at the Launch of Splash Store in Hyderabad)

According to Mrs. Renuka Jagtiani, CEO, Landmark International, "Splash is a very popular brand in the Middle East and we are confident that Splash will see the same success in India as well."

Mr. Johnny John, President, LMG Brands (India) added "Splash as a brand is very young and dynamic. This we believe holds true for the Indian consumer as well and this makes India a natural choice for Splash."

Splash is known for its philosophy of being fashionable yet accessible to fashion savvy men and women. With a team of 50 designers and buyers Splash competes at an international level as it maps global trends in the world's fashion capitals. It is keen to maintain its philosophy in India as well by offering an import module but at a value that is irresistible to the Indian consumer.

The 12,000 sq. ft. store brings the brand alive with interiors that have been designed and fitted by an Italian designer. Beig adds "We are introducing Splash in its latest and most outstanding retail format that has gained immense media, retail and consumer attention since its launch last year. The entire concept revolves around the Yin-Yang theory reflecting a design inspired from our need to make the consumer feel like a performer on a theatrical platform set-up by Splash. India has not yet witnessed a store design that is so dramatic & unique and we are confident that it will be a breath of fresh air for consumers here."

India forms part of Splash's global expansion plans and will be followed soon with the launch of Splash in Egypt later this month.

The second Splash store is already on the cards with the next store scheduled for launch in Bangalore's M.G. Road within the coming quarter. Splash has big plans for India but will work on a strategic way forward based on its performance over the coming year. The prime focus however will be on launching the brand in clusters in India's key metros.