Shoppers' Stop
Introduces Elliza Donatein, ready to wear label of women's corporate wear

Hyderabad: Shoppers' Stop, India's leading fashion and lifestyle destination, introduces another in-house label this autumn-winter, Elliza Donatein, a premium range of women's corporate wear. Designed for the corporate women, the collection is positioned as a premium quality brand with innovative designs, and cuts to suit the Indian Style. The style of the 50's or retro is hot on the ramp as fashion gurus have designed silhouettes this autumn-winter in trendy retro colours and styles for casual and lounge wear. Carrying this look to the formal office environment this autumn-winter is Elliza Donatein,, the latest collection from Shoppers Stop with a special emphasis on elegant lines and luxury fabrics to give the Indian corporate woman a more confident, comfortable and trendy look this season.

Assertive and modish - The Elliza Donatein collection has smart fitted jackets and shirts to go with a variety of straight cut & boot cut trousers and A-line skirts. The collection is tastefully created out of fabrics like superfine cotton to lightweight stretch induced blends in solid and stripes for shirts; viscose- Lycra and models for knits and imported polyester blends for trousers.

From whites and creams to brown and buff, from black and charcoal to sassy pink, the collection is priced at Rs 599/- to 1299/- for top wear, Rs 799/- to 999/- for skirts and trousers and Rs 2599/- to 2799/- for Jackets.

"After the success of Vettorio Fratini, our in-house label for men's corporate wear, Shopper's Stop is pleased to present Elliza Donatein, a premium collection of women's corporate wear. Inspired from the 1950's, our in-house design team has used cuts and styles to create a modern formal look this autumn-winter with hues of browns and pinks. The collection is affordably priced and we are sure it will be well received by our customers." says Mr. Govind Shrikhande, Customer Care Associate and Director Buying & Merchandising, Shopper's Stop Ltd.

The 'Elliza Donatein' collection is available at all Shoppers' Stop stores across the country

About Shoppers' Stop:
Shoppers' Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shopper's Stop Ltd has a national presence, with over 6,85,000 square feet of retail space and stocks over 200 brands of garments and accessories.

India's premier shopping destination with stores in Mumbai (6), Delhi, Bangalore(2), Hyderabad, Jaipur, Pune, Kolkata(2), Gurgaon & Chennai, Shoppers' Stop is today India's largest retail chain of department stores. Shoppers' Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai to name a few. Shoppers' Stop was selected Super Brand 2003/2004 by an independent Superbrands Council comprising of the most eminent professionals from Marketing and Advertising out of a national list of 711 brands across 98 categories.