Susheel Tyres
Sushil Tyres completes 25 years and celebrates Silver Jubilee

It is one of the oldest showroom for truck tyres in twin cities and rated as the number one amongst Birla tyre dealers in the state and number two among cross section of dealers in twin cities. It holds envious number one position in sales amongst all exclusive showrooms in twin cities.

Sushil Tyres, a city based, one of the oldest outlets for truck tyres and an exclusive franchisee of Birla Tyres completes 25 years of service and celebrates Silver Jubilee. Started with cycle tyres in 1964 with meagre investment of Rs.4,000/-, it gradually grown into truck tyres in 1975, Sushil Tyres has grown to be the number one showroom in the state. It is the number two showroom amongst the cross section of dealers in Hyderabad and Secunderabad. Among the exclusive showroom in twin cities, it enjoys numero uno position.

Started by a middle educated Rajastani, Mr.Bharwarlal Jain, who is also President of Hyderabad Tyres Dealers Association for the third term, had migrated to the city in 1963. Sushil Tyres has built envious track record of keeping many transporters, truck owners, travel houses and clients such as Amar Road Lines, Bandari Transport, Punjab Motor Transport Corporation, Haryana Punjab Roadways and Masquati Road Lines with it for the past 25 years. From cycle to truck tyres, in these past quarter century is has sold over 1,18,000 truck tyres. On an average it sells about 1000 trucks tyres per month (while the average market sale of the same in twin cities and state stands at 8000 and 30,000 truck tyres respectively per month), registration so far the best sales performance. And plans to increase it's monthly sale to 2000 tyres in the coming years. It's annual turnover last year jumped to Rs.10 crore.

To mark the occasion, Sushil Tyres has come out with an air-conditioned thematic showroom with uncommon interiors and designs with a back drop of tyres. It plans to offer wide variety of tyres and plans to launch website www.sushiltyres.com, probably a first tyres outlets to have a web site. The air conditioned showroom ideally located at Feelkhana which is being the hub for truck tyres is tastefully done with excellent interiors and superb lighting will showcase entire range of Truck Tyres and LCV Tyres which include Highway/Rib Pattern. Lug Pattern , Semi Lug Pattern. It also houses Passenger Car Tyres, Tracktor Tyres, Passenger Steel Belted Radial Car Tyres.

According to Mr.Bhawarlal Jain of Sushil Tyres, "first and only one of its kind showroom in the state of Andhra Pradesh for Birla Tyres was planned at Hyderabad, keeping in view of the market potential for the product. Hyderabad with 2,500 trucks considered as the second biggest market for truck tyres in the state after Vijayawada and Feelkhana being the hub for truck tyres, the showroom is ideally located and well serve to the needs of its large clients base". The all under one roof exclusive showroom for Birla Tyres apart from offering wide variety of tyres to customers also plans to keep its rates most affordable.

Speaking on the occasion Mr.Onkar Singh, Senior Vice President (Marketing) said, 'the showroom was a landmark in the Tyre Industry and it would probably one of the very few in India' B.Narsing Rao, Regional Manager of Birla Tyres said,' Sushil Tyres is the trand setter in the industry'.

-MK
Reachout's News Bureau
April'2001

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