Third Eye
Digital launches
Shockproof, Waterproof, Freezeproof
Olympus digital compact cameras for consumers
with active life-styles
Mr Sanjay Bajaj, MD - Third Eye Digital seen
displaying the newly launched range of Olympus
Shockproof, Waterproof, Freezeproof
Hyderabad,India,
December:
'Digital
Cameras are becoming more sleek, compact,
rugged. rough to capture amazing images. Be it
underwater, extreme, harsh climatic
conditions, freezing temperatures, rain or
shine, the city based retail chain of "Best
Photography Stores" in Andhra Pradesh dealing
in major brands of Cameras, Digital,
Automatic, SLR, Handycam, Photography
accessories, Mobile Phones, MP3 players
introduces "Olympus Shock and Waterproof
Digital Compact Cameras" in city market.
To prove the point and demonstrate the unique
features of the newly launched cameras,
rightly they are put in an aquarium and
exhibited of their ruggedness. This has caught
the attention of the media as well as many
walk in customers and photo lovers to the
store.
Further to showcase the shockproof quality of
cameras the new models were dropped from a
height of 3 to four feet. These are engineered
to be tough said Sanjay Bajaj, Managing
Director of Third Eye Digital.
Introduction of these cameras fulfill the
needs of those customers who wanted worryproof,
kid proof or lifeproof shooting. Now customers
can take their cameras anywhere to capture
brilliant images.
Briefing media in city at its store at Banjara
Hills, Road No. 3, which is positioned as The
Best Digital Camera Store, Mr. Sanjay Bajaj,
Managing Director of IIIrdi Digital said
Olympus Shock and Waterproof Series cameras
are engineered to be tough. The durable, Shock
and Waterproof design means these cameras were
built for performance – even in extreme
conditions. They are built with durable
materials and shock-absorbing technology that
minimizes the effects of impacts from drops or
bumps, and this series offers superior
durability. By combining a compact design with
rubber gaskets and O-rings to seal the
interior from the elements, the SW-Series
delivers performance both above and below the
surface he informed.
Priced in the range of Rs 16,995/- and Rs
19995/- for 1050 SW and 1030 SW models, this
series of cameras launched cater to the needs
of consumer’s passion and excitement for tough
cameras and their love to be able to capture
beautiful images where other cameras wouldn’t
dare to venture, informed Mr. Sanjay Bajaj.
Sanjay informed that it was found in a survey
by Olympus that consumers are looking for a
new digital camera chose durable,
weatherproofing as a feature they desire.
The Third Eye Digital has eight stores across
A.P off which five are in twin cities, one
each in Tirupathi, Nellore and Visakhapatnam.
Soon it plans to set up stores in Bhimavaram
and Chittoor. Further plans to expand more
stores in Andhra Pradesh. Soon it will have
its flagship store in soon to be inaugurated
GVK One Store. Once it expands fully in the
Andhra Pradesh it plans to step in Karnataka.
Currently it has a turnover of Rs 10crore.
Targeting Rs 25 crore turnover by financial
year 2009 -10. Third Eye Digital has rare
distinction of being the India’s number one
retailer for Canon Cameras. And it retained
this distinction continuously for the past
three years. IIIrdi also has its presence on
the Web with a E.store catering across the web
www.thirdidigital.com having tied up with many
other web companies for cross promotions.
Among other future plans include Photography
Super Store which it plans to set up in the
year 2009 at an investment of Rs10 crores It
will be one of its kind of photography
superstore for connisuer of photography where
every latest gadgets and range will be
available,with ltra modern portrait studio for
indor and outdoor photography jobs and latest
printing technology for all walks of life will
be available. IIIrdi also is now tied up with
Aditya Birla Retail Stores to set up small
format stores within the More Super Market
across Andhra Pradesh , informed Mr. Sanjay.
Established in 1993, the first store at Road
No. 3 at Banjara Hills emerged as the most
sought after one stop shop for digital cameras
in twin cities. It has a cumulative annual
foot fall of 9000+ customers across all the
five stores in twin cities.
These news models are available at all its
stores in city at Road No. 3, Banjara Hills,
Tel: 65509216; Babukhan Maal, Somajiguda, Tel:
39129216; Khairatabad, Adj to ICICI Bank, Tel;
23376888; Abids, Mubarak Bazar, Tel: 23200172;
Road No. 12, Banjara Hills, Mobile: 9989988188
and within MORE Super Market at
Vizag,Tirupati,Nellore.
