Trinethra(meaning three eyes), stands for the three friends, who are still on the board of directors of the company, but for whom it would not have been possible to start. It also represents the three  religion of Hinduism, Christianity and Mohammedanism. In Indian faith 3 rd eye also represents  intuition, knowledge and all those embodiments which distinguishes a super man or a god from ordinary mortals. The third eye is probably what gives one the vision for accomplishment of one’s mission. Your belief is first, research can only give it a foundation and direction.

Vision
Its vision is to set up 100 Retail Outlets within 3 years all over Andhra Pradesh and achieve a turnover of Rs 300 crores within next three years. Its long-term vision is to become the market leader in the household goods segment of the supermarket channel and have service points not more than three kilometers away from any of its customers.

As a part of its vision to open premium outlet basing on the profile of the customers in a particular area, It has opened two centrally air conditioned outlets, one in Hyderabad, Jubilee hills and  another at Dutt Island, Vizag. Both the above outlets are with a carpet area of more than 6000 sq.ft.

Retail Outlets
Trinethra had single retail outlet for first four years. In the year 1990-91 it added 4 outlets and to day it  has 49 outlets and an extension counter at Indian School of Business, Hyderabad. Trinethra has 42 branches in the city of Hyderabad, Secunderabad and its immediate vicinity and 7 are in Visakhapatnam. Trinethra has over 400000 bills per month. in the current year.

The present combined floor area of all the retail outlets put together is 107030 sft. The smallest outlet is of 800 sft while the largest one is about 6500 sft. All these outlets are strategically located with a view to cover a number of people cluster - be it residential areas or business localities.

Central Warehouse
Trinethra has two Warehouses at Bairamalguda and Kothapet in Hyderabad with a total space of 50000 sft. The warehouse at Bairamalguda also called Central Warehouse is a well designed functionally laid out facility covering 35000 sft. It has separate sections for storing various categories  of items like Kirana stock, Kirana Processing, Finished Kirana items, Oils, Branded Items etc. It has trucks and vans to deliver and pick up stock, labeled bays, bins and racks for storage, handling and protective equipment are all in place. Over 9000 SKUs are stored in this warehouse at any given time.

A separate warehouse at Kothapet in Hyderabad takes care of procuring, grading, packing and dispatching perishable items like fruits, vegetables, eggs, milk etc on a day-to-day basis.