Westside

Shopping experience redefined

Hyderabad: Tata's Westside stores have been steadily dotting the country's shopping landscape with outlets in all the major metros of India. For many consumers, shopping at large departmental stores has been more of an obstacle course where they struggle their way through mounds of clothes and overloaded shelves before they can pry out what they really want. But to the credit of Westside they have consistently maintained a certain shopping experience for their consumer's comfort and not gone the way of other departmental stores, crammed wall to wall with unsold and outdated maal.

Westside is the closest India has to an international shopping ambience. Also, their ethnic wear section with its sensible price tags has many takers. Having a loyal clientele has emboldened them to introduce their designer range of clothing. So those searching in vain for designer wear at affordable prices can now look forward to popping into their local Westside store for salvation.

In a crowded market, Westside is one of a kind with its own brand of merchandise, which is both trendy and individualistic. Everything you find at Westside is exclusively designed for Westside. The range is changed frequently (there are new introductions every wee). Every time you visit you are likely to find something different. Boasting of a variety of designs and styles, the merchandise at the Westside stores are an exciting mix with a range extending from stylised clothes and accessories for men, women and children to well-coordinated table linens, artefacts, home accessories and furnishings. Add to it the plush interiors, sprawling space, prime locations and ever-helpful personnel, and you have the ultimate in retail ambience. It is shopping experience redefined.

Westside stores have the following departments - Menswear, Women's wear, Lingerie, Kidswear, Household Accessories, Cosmetics, Perfumes and other accessories. Each of Westside's departments offers a complete range.

For Women there are Western casual, Western formals and very classy Ethnic wear with a look unique of Westside. In Western wear again the range has great depth spanning from basic lines to very trendy casual wear. Unlike a lot of stores, the rang at Westside caters a wide age group and takes into the account the differing tastes and requirements. The rang does not end with clothes but extends right into accessories. The store has a great range of Handbags, jewellery, scarves and other accessories.

Kids also have huge range to select from. Catering to a wide age band-starting from infants to early teens the garments sport a look that is hip, trendy and very International.

In Menswear the range extends from formal to casual to sporty. Also there is a wide price range starting from value and extending into premium.

The Household section is one of the most contemporary around. Every item here is exclusive and unique. The merchandise is well coordinated and customers can mix and match and put it together their way. The rang is extensive starting from colourful towels and bathroom sets to bed linen, table linen, and crockery down to bric a brac for the household. There is also a wonderful gift section with the trendiest of collection.

The Westside stores are open on 365 days. Most of the stores offer exclusive parking. So shopping becomes that much more convenient.

Westside, a unit of Tata Enterprise Trent Ltd., is targeting a Rs.100 crore turnover from its retail chain business by the end of fiscal 2001-02. In the next two years, Westside plans to have around 20 retail chain stores across the country. Westside had reported a Rs.13 crore net profit in fiscal 1999-2000 on a Rs.49 crore turnover. 

In Hyderabad Westside is located at K.L.K.Estate, Fateh Maidan Road.

March'2002

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