Finance Minister K. Rosaiah inaugurates Paddyzz™ Retail Rice Counter for sale of Sona Masori Rice at Rs.20/- per kg

Hyderabad|India|November'2008: Paddyzz™, the retail chain of exclusive rice outlets launched Special Retail Rice Counter for sale of Sona Masori Rice at Rs.20/- per kg here at its outlet at Dilsukhnagar, Hyderabad. Mr. K. Rosaiah, Honourable Minister for Finance, Government of Andhra Pradesh inaugurated the same. Mr. Devireddy Sudhir Reddy, General Secretary - AP Congress Committee was the Guest of Honour for the launch function. Mr. B. Janardhan, Founder - Poojitha Paraboiled Rice Mill which runs Paddyzz outlets, said that Paddyzz has taken up this initiative inspired by the call given by the Honourable Chief Minister Dr. Y.S. Rajasekhara Reddy and to provide succour to the people reeling under the price rise of essential commodities.

Speaking on the occasion, Mr. Janardhan said that with the prices of essential commodities refusing to retreat, the going has become especially tough for middle class families who cannot claim the Rs.2-a-kilo rice and are not affluent enough to buy rice from the open market. Though the Civil Supplies Department has issued a circular on October 20 that superfine quality rice cannot be sold at prices higher than Rs 20 a kg in the twin cities, many retailers are selling rice at the old prices. Mr. Janardhan hailed the steps taken by the government to control the price of rice and making it within reach for the middle class. He assured that Paddyzz will provide superfine quality Sona Masori rice at its outlets in Ashoknagar and Dilsukhnagar at Rs.20 a kg.

Mr. Janardhan added that there is no limit for the number of kgs of rice to be sold to each customer (at Rs.20/- per kg). He urged people to utilise the opportunity and benefit from it.

Rice is one of the leading food crops in the world and many different types of rice are consumed. Quality preferences in various countries and regions are diverse. As much as 70% of the world’s population consume rice every day.

Poojitha is a pioneer in rice milling industry in the state of Andhra Pradesh. Established in 1997, the group has invested around Rs.100 million in setting up a state-of-the art technology plant for paddy processing and rice milling. It is a pioneer in marketing rice through its chain of exclusive outlets for rice under the brand "Paddyzz" since 2003. These retail stores are known for their extraordinary range of rice available. i.e. boiled rice, raw rice, ponni rice of different age, hand-pounded rice, single polished rice and various brands of basmati as well.

The Group has been a dominant player in the domestic market with its flagship brand "DAISY". This brand is sold in the twin cities of Hyderabad and Secunderabad and also in other parts of India like Mumbai, Karnataka, Madhya Pradesh so much so that DAISY has become synonymous with best quality rice today.

With its rich experience in grain processing, the group involves itself in processing different varieties of rice like IR 64, 1001, 1010, Ponni Rice etc. The fact that it has a wide base of international clientele is reflected in its continuous exports to various international destinations like Singapore, Malaysia, Africa and U.A.E.