BIG
92.7 FM also launches Raju Srivastav this Diwali to add to the excitement
and humour on-air
Hyderabad|India|: Sprucing up the festival of lights this
year, BIG 92.7 FM is offering a volley of Diwali surprises especially
gift-wrapped for its listeners to make this year’s festive shopping the BIGgest
yet the most economical affair for them.
Living up to its Suno Sunao, Life Banao! brand line, BIG 92.7 FM is offering BIG
Bonus – both in cash and gifts this Diwali. Right from on-air content, to music,
to winning cash or connecting with celebs….BIG FM has stored some great
surprises for its listeners this festive season.
As a part of the on-air offering, BIG FM, starting from 20 October, will run
on-air quizzes across its shows from 7.00 am to 9.00 pm, in which listeners
stand a chance to win cash prizes and other goodies like i-pods and laptops. The
weekend shows also promises some great Diwali prizes for quiz winners. Starting
from 20 October, listeners across the stations need to tune-in during the
morning show and evening show and answer some fun questions asked by the RJs or
play jackpot games to win cash prizes worth thousands. During the Mid-morning
and afternoon shows, listeners can tune-in to win Diwali prizes like i-pods,
laptops and many more gratifications.
To add to the on-air excitement, BIG FM is also introducing, the king of comedy
– Raju Srivastav who will raise the spirit of this Diwali with his unending
humour quotient. Raju will present some fun gig like – Raju ki Fuljhadi, Raju ki
Ladi, Raju ke Rocket etc.
The BIG Diwali Bonus plan is a unique programming format has been exclusively
designed to enable
BIG 92.7 FM listeners grab attractive bonus both in cash and in gifts.
The high decibel on-ground promotion of the blockbuster property BIG Diwali
Bonus will be carried out across the cities starting from 20 October. As a part
of the on-ground offerings, a funny character – Bonus Baba will be created who
will be seen travelling across the city distributing goodies to lucky winners.
Speaking on the occasion, Mr. Anand Chakravarthy,Senior Vice President
Marketing, BIG 92.7 FM said “The festival season is all about fun, shopping and
gifts! Hence what better way to give a memorable Diwali to our listeners, by
giving them BIG Diwali Bonus. Also in the current ‘slowdown’ scenario, I am sure
a ‘Diwali Bonus’ would be a jackpot! The campaign will give our listeners an
opportunity to win cash and other goodies worth thousands. Diwali does not get
bigger than this!”.
Reachout's News Bureau
October'
2008
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