www.indiancricketleague.in
marks its presence on the virtual world
CL's
official website garners 3.5million page views in the first 2phases of its
tournament
Ranks
at 1197 in India, 768 in
Pakistan & 288 in
Bangladesh
Hyderabad|India|October'2008:
Post the launch of its Digital
campaign for Season-2, that kicked-off on October 10th onwards,
ICL's official
website -
www.indiancricketleague.in
has garnered
over 3.5million (as per AWSTATS) page views in just first 2phases of its
tournament. The site currently ranks at 1197 in India, 768 in Pakistan, 288 in
Bangladesh & 8611 globally, as per the Web Information Company-Alexa. The
average time spend per user on the site is 8mins.
Commenting on the
response garnered by the website, an elated Shariq Patel, Sr.
VP-Marketing & Operations,
Indian Cricket League (ICL) said, "Being ranked 8611 globally,
from amongst more than 100million websites available to the users today,
is extremely encouraging. The results show that along with the television,
cricket content is also popular on the internet medium."
"Today web forms an
integral platform to showcase our vibrant sporting product. The response
from the web viewers is directly coincidental in the ever improving
popularity of the league amongst the consumers. It reflects the success of
the ICL and its emergence as one of the most anticipated and followed
sporting events in the country & globally"; Mr. Patel added.
ICL was the first
cricket organization, operating out of India, to understand the importance
and need of a web medium for its vibrant sporting product and hence it
launched its official website,
www.indiancricketleague.in in
2007. This season, ICL launched 9 new websites in addition to the existing
www.indiancricketleague.in,
each dedicated to an individual team representing an important nerve
center of
Indian cricket on the ICL platform. The team websites will achieve
the objective of creating an identification factor for the team fans as
well as to build a platform for the swelling fan base for the teams.
Recently, the official
website has also been revamped with new features like comprehensive
statistics, in-depth interviews along with the pioneering "Fun Zone" with
interactive games, contests; engaging the user to an almost unprecedented
level. Season-2 campaign has been supported by a high decibel display
campaign, SMS alerts, & social media optimization to complement its
"Cricket Hai Meri Life" Season-2 marketing campaign.
