APC LAUNCHES NEW intelligent ups FOR PC professionals 

Two new features - Modem line protection and PowerChute® Plus Software for 
automatic file saving and shut down

July, 2001:American Power Conversion (APC) today launched a new UPS, the BACK UPS AVR PRO for professionals. Targeting single PC users in the home and office segment this UPS provides two new and intelligent features - modem or telephone line protection and automatic shutdown software. Now customers can have their PCs protected from power fluctuations that come through the telephone, fax or modem lines in addition to regular power lines. The APC PowerChute plus software, bundled free with the UPS, automatically saves all data and files before shutting down the computer. These features will be useful to professionals, consultants, software developers, students and executives who work on their PCs from homes.

Priced at Rs. 5,555/- this unique, first of its kind UPS will be available through APC dealers and computer retail stores across the country. The APC Back UPS AVR Pro comes with a comprehensive 2-year warranty (that includes the battery) and is supported by a countrywide network of 69 authorized service centers.

Speaking on the occasion, Mr. Anand Iyer, Country General Manager, APC said, "Professionals are deeply affected by power cuts and fluctuations that result in loss of important electronic files, presentations, documentation and spreadsheets critical to one's business or work. We at APC recognize this critical need for data protection besides uninterrupted power backup and are continually enhancing our offerings to our customers, particularly professionals who work from homes. These two new features of the AVR Pro increase productivity for professionals and ensure that one can work safely on the PC through brief power failures without any fear of data loss."

The Back-UPS AVR Pro provides superior, full time surge protection for your PC and provides instantaneous, uninterrupted battery backup during power cuts. In addition, it conducts an automatic self-test of the battery once every fourteen days of continuous operation and reports the status of battery.

About American Power Conversion:
Founded in 1981, American Power Conversion (NASDAQ: APCC) is a leading provider of global, end-to-end availability enhancement solutions which include surge suppressors, uninterruptible power supplies (UPS), DC-based power systems, precision cooling equipment, cabling and connectivity solutions, power conditioning equipment, related software, professional and consulting services for Nonstop Networking, as well as APC's   comprehensive products, services and accessory offering, which is designed for power purchasing solutions through energyOn.com, The World's Online Energy Store. Both home and corporate environments, improves the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment of all sizes. APC, which is headquartered in West Kingston, Rhode Island, reported revenues of $1.4 billion for the year ended December 31, 2000 and is a Fortune 1000 and S&P 500 company.

Reachout's News Bureau
-July '2001

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