Hyderabad, January, 2005: Online Matrimonial Search has been gaining popularity with eligible brides and grooms finds Internet & Online Association (IOA), a non profit trade body in a survey done on "Online Matrimonial Search". Disclosing the findings, IOA informed that today over 40 lakh online matrimonial search subscribers have shown that they find the Internet as a viable medium for looking for eligible brides & grooms.

In the study it was found that the medium is being used by singles, divorcees and widowers—including parents of various prospective brides & grooms mainly because of an opportunity to meet people one would otherwise never meet, easy to establish relationship. Also the privacy and confidentiality it offers which women regard as big advantage.

It is found that the size of the market is estimated to be Rs 20 crore for the year 2004-2005. And this is expected to go upto Rs 80 crore by the year 2007-2008. According to the survey results, the fastest growing age group using online matrimonial services found to be 25 -34years group. And the average time spent by the visitors on matrimonial searches is 19 minutes, which in case of subscribers found to be 34 minutes.

Commenting on the huge growth in the Online Matrimonial Search,President of Internet & Online Association Ms. Preeti Desia said "The growth is impressive and can be attributed to its unique search and match functionality or the fact that it starts as a free service and makes individuals and families to pay once convinced. Its wide acceptance will be further propelled by the fact that there are 4 million highly eligible Indians searching for their appropriate partners from India as well as other countries USA, UK and UAE".

IOA is a non profit trade body registered under teh Societies Act 1986 with a mission to bring 100 million Indians online by 2007 and empower society and businesses to benefit from the time and cost savings offered by the Internet.

Reachout's News Bureau
-Jan' 2005

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