Solus Wedding Guide released India's first Wedding Guide on twin cities

A maiden effort in India to offer the most sought after information

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Released in a novel way, Solus Wedding guide is the outcome of the difficulties faced by the bride and groom to make arrangements for their wedding. The book was released recently by the just married couple who worked on it immediately after they got married in the presence of relatives, purohits and well wishers.

Getting Married? Worried about the venue, caterer, florist, nadaswaram, purohit, dress designer, planner, beautician, jeweller, bulk marriage items suppliers (viz. curd, khowa,
vegetables, milk, firewood etc.), card printer, photographer, videographer, entertainer, tentwala, mineral water/ice cream supplier, animal suppliers, barat cars/doli/pelli pallaki? No sweat. No running around!! Find all the relevant information in one single source ready reckoner-- 'SOLUS WEDDING GUIDE', a unique marriage arrangement guide on marriage related services in twin cities of Hyderabad and Secunderabad.

Produced as an outcome of problems encountered in fixing up a suitable venue for their wedlock, Ms. Santhoshi and Mr. Ramesh, the bride and groom felt the need for such a single source ready reckoner. They tried for the venue two months in advance but couldn't find one. There was stage to change marriage date. The venue for the marriage was finalised after visiting nearly 200 function halls all over twin cities. That too it could be managed compromising on lot of things.

On knowing this and other difficulties faced by its staffer D. Ramesh in particular and other public in general, Solus Media, a Hyderabad based Public Relations Agency conceived the idea of publishing India's first Wedding Guide on twin cities. The perfect guide for all the prospective brides and grooms with 164 pages is produced in one eighth dummy size in record thirty days time. Cover printed on foreign art card, the guide comprised of 51 categories which includes Astrologers, Bands/Nadaswaram, Barath Organisers, Caterers, Function Halls, Flower/Mandapams/Electrical decorators, Ice & Vegetable Carving, Marriage Shopping Outlets, Pagadi Makers, Marriage Bureaus, Tailors (stitching bride & groom wear), Bulk Marriage Material Suppliers (Mineral/Ice Cream/ pooja material suppliers), Purohits, Tent Houses, Animal Suppliers, Performers, Wedding Cards, Photographers and Videographers etc. and more.

Priced at Rs.75/-, it has more than six thousand entries. The entries are provided in alphabetical order in a user friendly manner. Telephone, pager , mobitel and mobile numbers as well as contact address, email ID and website (wherever applicable) of every entry is provided in order to ensure easy interaction between service providers and users. Content page provides details of entries in each and every page. So that user can easily locate a particular supplier or an individual who offers marriage related services.

The guide is produced in record time investing 3000 man hours. Collection of data was very difficult. Nobody was willing to share information. There was no response to the advertisement released in some leading newspapers.

Marriage is a lifetime event. Effective and planned wedding coordination is the key to a successful hassle-free marriage. It also helps save time, money and effort. Solus Wedding Guide is the perfect collectors item which is most sought after by one and all.

According to various sources in the market, it is estimated that approximately 30,000 marriages take place every year in twin cities. But, the city has just 2000 and odd venues including community halls located in different places. Where there is a good muhurat finding a suitable venue is all the more difficult. Further escalating costs, restriction of sourcing marriage services from function hall adds up to the expenses of marriage. Many families have fallen prey to such irrational restrictions and suffered financially. Marriage must remain as a good, life time event rather than nightmarish experience. It is the endeavour of Solus Wedding Guide to provide exhaustive and comprehensive information in single source and help guide brides & grooms to be, their parents and family members. Solus Media intends to update this information at regular intervals.

(Those browsing this section on Reachout's 'Matrimonial Zone' are requested to obtain a copy of 'Solus Wedding Guide '  to get the latest information on wedding resources)

Reachout's News Bureau
December '2002