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Hyderabad, December ,2002:
Solus Wedding Guide released
A maiden effort in India to offer the most sought after information
released in a novel way. The guide is the outcome of the difficulties faced by
the bride and groom to make arrangements for their wedding. The book was
released recently by the just married couple who worked on it immediately after
they got married in the presence of relatives, purohits and well wishers
Getting Married? Worried about the venue, caterer, florist, nadaswaram, purohit,
dress designer, planner, beautician, jeweller, bulk marriage items suppliers
(viz. curd, khowa,
vegetables, milk, firewood etc.), card printer, photographer, videographer,
entertainer, tentwala, mineral water/ice cream supplier, animal suppliers, barat
cars/doli/pelli pallaki? No sweat. No running around!! Find all the relevant
information in one single source ready reckoner-- 'SOLUS WEDDING GUIDE', a
unique marriage arrangement guide on marriage related services in twin cities of
Hyderabad and Secunderabad.
Produced as an outcome of problems encountered in fixing up a suitable venue for
their wedlock, Ms. Santhoshi and Mr. Ramesh, the bride and groom felt the need
for such a single source ready reckoner. They tried for the venue two months in
advance but couldn't find one. There was stage to change marriage date. The
venue for the marriage was finalised after visiting nearly 200 function halls
all over twin cities. That too it could be managed compromising on lot of
things.
On knowing this and other difficulties faced by its staffer D. Ramesh in
particular and other public in general, Solus Media, a Hyderabad based Public
Relations Agency conceived the idea of publishing India's first Wedding Guide on
twin cities. The perfect guide for all the prospective brides and grooms with
164 pages is produced in one eighth dummy size in record thirty days time. Cover
printed on foreign art card, the guide comprised of 51 categories which includes
Astrologers, Bands/Nadaswaram, Barath Organisers, Caterers, Function Halls,
Flower/Mandapams/Electrical decorators, Ice & Vegetable Carving, Marriage
Shopping Outlets, Pagadi Makers, Marriage Bureaus, Tailors (stitching bride &
groom wear), Bulk Marriage Material Suppliers (Mineral/Ice Cream/ pooja material
suppliers), Purohits, Tent Houses, Animal Suppliers, Performers, Wedding Cards,
Photographers and Videographers etc. and more.
Priced at Rs.75/-, it has more than six thousand entries. The entries are
provided in alphabetical order in a user friendly manner. Telephone, pager ,
mobitel and mobile numbers as well as contact address, email ID and website
(wherever applicable) of every entry is provided in order to ensure easy
interaction between service providers and users. Content page provides details
of entries in each and every page. So that user can easily locate a particular
supplier or an individual who offers marriage related services.
The guide is produced in record time investing 3000 man hours. Collection of
data was very difficult. Nobody was willing to share information. There was no
response to the advertisement released in some leading newspapers.
Marriage is a lifetime event. Effective and planned wedding coordination is the
key to a successful hassle-free marriage. It also helps save time, money and
effort. Solus Wedding Guide is the perfect collectors item which is most sought
after by one and all.
According to various sources in the market, it is estimated that approximately
30,000 marriages take place every year in twin cities. But, the city has just
2000 and odd venues including community halls located in different places. Where
there is a good muhurat finding a suitable venue is all the more difficult.
Further escalating costs, restriction of sourcing marriage services from
function hall adds up to the expenses of marriage. Many families have fallen
prey to such irrational restrictions and suffered financially. Marriage must
remain as a good, life time event rather than nightmarish experience. It is the
endeavour of Solus Wedding Guide to provide exhaustive and comprehensive
information in single source and help guide brides & grooms to be, their parents
and family members. Solus Media intends to update this information at regular
intervals.
Reachout's News Bureau
December' 2002
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