launches a new retail concept –‘The
Exclusive Brand Outlet in Hyderabad
To open 100 stores across
India over the next two years
Hyderabad|India|August'2010: Arvind Limited, the global textile
conglomerate and leading apparel retailer, today launched a new Exclusive
Brand Outlet (EBO) concept in Hyderabad . The Hyderabad outlet is the
first example of this unique concept that brings together the best of
custom tailoring and ready-made apparel. The Ahmedabad-based textile major
plans to open 20 EBOs in Andhra Pradesh by the end of current fiscal and
100 EBOs across India in next two year.
Addressing the media after inaugurating the company’s modern and
futuristic outlet, which will house all of Arvind’s products, Shri Sanjay
Lalbhai, Chairman & Managing Director, Arvind Ltd. said, “The Arvind EBO
is a ‘first of its kind’ retail concept which we are introducing as a part
of our aggressive expansion strategy. After the first EBO in Hyderabad ,
we plan to increase the number of outlets in the state to 20 by the end of
FY11. This is part of our strategy to increase our presence in the
domestic market with 10 to 20 EBOs per state over the next couple of
years. Over the next three years we hope to double our fabric retail
revenues from Rs 400 crores to Rs 800 crores by end of FY 12-13. We are
hopeful that the newly-launched concept stores will account for around 25%
of this revenue generation”.
By blending the best of Arvind’s fabric & customized Bespoke tailoring and
also readymade apparels, Arvind EBO is poised to become the ultimate men’s
wear destination. The outlets are planned in a way that they not only live
up to today’s retailing standards but also create a unique position in the
market. The premium brands available at the outlet include Arrow , US Polo
& Flying Machine.
Detailing further about the new genre, ‘state-of-the-art’ concept store,
Mr. Kulin S. Lalbhai, Chief Manager, Arvind Limited, said, “This exciting
new format will bring many firsts in Indian retail. Being introduced for
the first time ever, perhaps in the world, is the ‘Arvind Denim lab’ – a
do-it-yourself denim offering where the customer can completely
personalize his denim, right from the kind of leather patches and buttons
he wants to placing his initials on the pocket.
“Studio Arvind” another offering in the store will convert Arvind’s
new-age innovative fabrics into shirts, trousers, suits and denims. It
will combine the highest standards in tailoring with the latest in global
fashion.” Mr. Kulin S. Lalbhai further informed.
To complete the set of offerings, the Arvind store will house the best
brands from the house of Arvind. Arrow will offer an entire men’s
lifestyle ranging from formal shirts to trousers. US Polo, one of the
fastest growing brands in the casual section will offer premium, washed
casual shirts. Likewise, Flying machine , India ’s leading youth-focused
denim brand will be the denim offering.
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