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Bajaj Allianz launches unique and innovative tax campaign

A hi-tech van called “Tax Emergency Van” will travel across the city providing free consultation on tax planning

Hyderabad|India|December'2009: Bajaj Allianz has announced the launch of its innovative ‘Tax Campaign’ in Hyderabad. Based on the premise – “Meet-Save-Smile”, a Hi-tech Van branded as Tax Emergency Van will travel across the city to disseminate information on tax planning. Through the hi-tech van equipped with all the resources for solving tax related queries on the spot, Bajaj Allianz intends to reach out to as many people in the city to help them resolve tax related issues and create awareness about the urgency of tax planning. This is the first ever 360o activation campaign for Tax planning by an Insurance company.

Speaking on the occasion, Mr. Tirumal Rao , Regional Manager, Bajaj Allianz, said “Taking a holistic approach to tax saving, this initiative will not only help people save taxes, but a dedicated tax consultant will provide them with a solution customized to their needs. They can also decide the best possible life or health insurance policy then and there itself. So it is a kind of ‘meet-save-smile’ approach to tax planning. To do this, we have a hi-tech van with LCDs, tax consultants and our own staff to take them through the entire process or advice and purchase, which gives an end-to-end solution to tax saving.”

The hi-tech – ‘Tax Emergency Van’ would travel in prime areas of the cities in order to create awareness and help people to save taxes through Bajaj Allianz policies. One can save up to Rs. 30,900 (u/s 80C, 80CCC @ 30.90% of investment up to Rs. 1,00,000/-) + Rs. 10,815 (u/s 80D** @30.90% of investment up to Rs.35,000). The van would be fabricated to look like an ambulance so as to magnify the importance and urgency of tax planning. The van will be reinforced by various activities like games, contests leaflet distribution, one to one interaction with the local populace and much more. Each van will have approx. 10 people including Promoters, Bajaj Allianz Tax Consultants and 5 Super agents equipped to offer solutions to all your tax related queries.

Bajaj Allianz ‘Tax van Campaign’ aims to protect you and your family from the financial risks, assist you with tax related issues and investments and allows you a tension free life.

Reachout's News Bureau
December' 2009

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