Hyderabad|India|May'2009:
Essen RFID has announced that it has entered into a partnership agreement
with Bartronics, one of India’s largest Bar Code & RFID company. Under the
agreed terms & conditions for the partnership, Bartronics shall procure
Essen RFID’s UHF integrated reader “XtennaPlusTM” as part of its R&D
centre. It shall also feature the UHF integrated reader “XtennaPlusTM” in
its RFID product catalog.
Commenting on this development, Essen RFID’s Sr.BD Manager, Shrinivas
Shikaripurkar said “We are extremely pleased of entering into a
partnership agreement with Bartronics India. We believe that Bartronics is
a pioneer in the field of AIDC technologies & this synergistic agreement
in the UHF RFID space shall be of tremendous mutual benefit to both the
organisations. I am confident that we shall be able to jointly strategise
& address large opportunities emanating in the RFID space across sectors
in India as well as overseas markets”
Bartronics Chief Scientific Officer Srinivasa Parasa said “I have
personally seen the demo of Essen’s integrated reader XtennaTM & am
convinced about the technical merits of XtennaTM over standard RFID
readers available in the indigenously developed reader marketplace. This
agreement is a win-win proposition for both Bartronics as well as Essen &
will go a long way in strengthening the existing synergies between the 2
organizations in the UHF RFID market & will also result in a better
solution delivery mechanism for UHF RFID market”
Essen which launched its RFID device “XtennaTM” last year in April is an
Indian OEM headquartered at Nariman Point, Mumbai & has successfully
demonstrated its RFID modules for a) People tracking, b) Asset Tracking,
c) Livestock Tracking & d) Document Tracking. The integrated reader cum
antenna module “XtennaTM” has been successfully implemented for Retail,
Realty, Defence & Hospitality sectors in India & overseas markets.
Essen’s XtennaTM covers RFID bands across the EU, USA, China, Korea &
India through models that operate in the 865-870 MHz, 902-928 MHz, 840–844
MHz, spectrum respectively. Its advanced RFID reader has dynamic
multi-protocol capability that is fully compliant with future standards.
Along with superior tag reading performance (upto 50 feet) that not only
supports Dense Reader Mode but also overcomes multiple sources of signal
interference.
One of the Unique Selling Proposition is its ability to be also used in
remote locations and over long distances without signal deterioration. By
using Power-over-Ethernet (PoE) for transmission and converting sensitive
analog RF signals to digital at source, XtennaTM eliminates any scope of
loss or deterioration during data transmission.
XtennaTM’s advantage over an ordinary RF cable is multifold. XtennaTM
requires an inexpensive CAT-6 cable that can carry 48V DC power
simultaneously along with data. Unlike the RF cable’s sensitive analog
signal, XtennaTM provides a stable digital transmission. Moreover, RF
cable has a limited distance of upto 20 ft before signal deterioration.
With XtennaTM, this is offset as the distance between XtennaTM & PoE
switch can now be enhanced to 330ft without loss.
Essen has a patent pending with the US & Indian Patent Offices. Essen has
partnered with some of the leading players both in India as well as global
firms operating in the RFID applications space.
Essen’s XtennaTM is available in two versions namely a Pilot Project Kit &
a Mini-pilot project kit & is available directly through Essen Mumbai or
through its list of global affiliates spread across US & EU.
Reachout's News Bureau
May' 2009
