Hyderabad|India|January'2012: Cotton Council International (CCI) announces the Fourth Edition of its fashion design contest – Let’s Design. This pan-India initiative gives aspiring designers an opportunity to showcase their talent and creativity with the country’s most important textile fibre and the backbone of Indian fashion – cotton.

The theme for this season – ‘Design for your icon’ – is all about celebrating those who have inspired us. Design hopefuls must submit a sketch of an original design for their icon along with a concept note. Semifinalists will be invited to Delhi to present their design portfolio to the judges for further consideration. The twelve finalists will remain in Delhi at a “Reality House” and compete in a series of challenges specially designed to highlight the many facets of cotton.

“We’re proud and excited to be heading into our fourth season of Let’s Design”, said Ms. Agnieszka Fijol, CCI Representative (Programme Head – India), “in season four we’re featuring a bigger fabric selection than ever before to truly show the possibilities in cotton and challenge the stereotypes. Contestants can expect to have their creativity pushed to the limits and viewers will be amazed at what is possible in cotton.”

An eminent jury comprising of leading names from creative, design and fashion fraternity will handpick contestants from across the country to compete for the grand prize in the reality series ‘Let’s Design’, which will air on the Zoom entertainment channel.

A number of activities have been scheduled at premier design institutes throughout the country, including Kolkata, Hyderabad, Bengaluru, Pune and Ahmedabad, where eminent city-based designers will visit as guest lecturers and conduct discussions on the importance, relevance, benefits and the future of cotton in Indian fashion. At select locations designers will exhibit their work in cotton and speak about their design process.

Speaking on the occasion Designer Karunesh Vohra said Over the years CCI has done a fabulous job of promoting this wonderful fiber, the efforts in India have been innovative & exciting .Understanding the pulse of the country & creating the huge “lets Design” property has been brilliant. I have been fortunate to be involved with the CCI effort and my experience with them as a jury member at the lets design Bangalore chapter has been enjoyable & exciting.

-Jan 2012