Hyderabad|India|November'2009: The 9th Doordarshan Annual Awards function will be held at Shilpakala vedika Hyderabad, on 30th Nov. 2009 at 6.30 p.m. Shri K. Rosaiah, Chief Minister of Andhra Pradesh will be the chief guest. Shri S. Jagathrakshakan, Union Minister of State for Information and Broadcasting will be the guest of honour. Shri B.S. Lalli, CEO, Prasar Bharathi and Padma Bhushan Dr. Akkineni Nageswara Raso will be the special invitees.

Ms. Aruna Sharma, Director General, Doordarshan told press persons here that the prasara bharathi instituted the Doordarshan awards to recognize excellence in television programming within Doordarshan. The awards are classified into 56 categories topped by the much sought after trophy for the best regional Kendra across the country. Among the popular categories awards will be presented to the most innovative programme, best music programme, best agriculture show, best documentary, best tele film, best serial, best children’s film, best women’s programme, best sports programme, best news report and also best TV show and life time achievement award, etc.

She said that Prasara Bharathi instituted the Doordarshan Annual Awards in 2001 since then the DD awards are become an annual feature combined with award presentation and entertaining cultural component with performance by well known artistes of India. This year Hyderabad is the host of the 9th Doordarshan Annual Awards function which is being held for the first time. Ms. Aruna Sharma said that there will be follow up of awards distribution like award winners will form a team to produce good quality programmes for Doordarshan. She said that Doordarshan at its prime time has introduced soap opera at 9.30 a.m. daily at its National channel. DD also plans to start newer version of popular TV serial “Hum Log” which would attract a large number of viewers. She said that DD has set target of Rs.950 crore revenue this year and till October Rs.423 crore revenue has been earned out of which the share of Doordarshan Hyderabad is to the tune of Rs.14 crore.

Shri S.K. Grover, DDG, Doordarshan New Delhi, Dr. P. Madhusudan Rao, Director, Doordarshan Hyderabad, Shri D.S.R.B.N. Harinath Babu, Superintending Incharge, DDK, Hyderabad, Dr. P.J. Sudhakar, Director (News), DDK, Hyderabad were also present.

Reachout's News Bureau
November' 2009