Hyderabad|India|January'2012: Details of the 17th edition
of Dubai Shopping Festival are announced. The most awaited shopping
extravaganza in the world, Dubai Shopping Fesitval(DSF) 2012 is being
promoted under the slogan ‘Dubai at its Best’, and will see the
participation of more than 6000 retail outlets and around 70 shopping
malls. Discounts and sales promotions that lead up to 75% off on a wide
range of goods and services will also be on offer this year.
Giving details of DSF 2012, Mr. Farhad Mohammed Ali, Director of Brand
Development and Innovation at Dubai Events and Promotions Establishment (DEPE),
the government entity that organizes Dubai Shopping Festival (DSF),
remarked that Dubai Shopping Festival is more than shopping, winning, and
family entertainment. “The whole city will wear a festive look with
performances, colourful displays and range of spectacular activities and
have something on offer for every member of the family. It will also
contain numerous shows, carnivals, street performers, jugglers and
concerts by some of the best known international artists and bands.”
Starting from January 05 and going on till February 05, DSF 2012 will be
set on an unprecedented scale. Besides cash prizes worth AED 3.5m this
year, 32 Infiniti QX56 luxury cars, 32 Nissan cars, and 19 kilograms of
Gold will be given away to DSF participants. To add to the excitement,
three additional winners will each walk away with the Infiniti QX56 and
AED 100,000 on the last day of DSF 2012.
Speaking on India’s contribution to DSF, Mr. Farhad Mohammed Ali said that
expatriate Indians are a vibrant part of UAE’s society and that Indian
visitors constitute a significant segment of the total international
visitors to DSF. “We are delighted to be here in India’s financial capital
to present the details of the exciting 17th edition of Dubai Shopping
Festival. Through our ambitious marketing campaign this year that runs
under the slogan “Dubai at its Best”, we are opting to highlight the fact
that during the festival all entities and individuals come together to
present their best offerings for the visitors. Dubai will be opening its
arms for shoppers and tourists from across the world, and the festivities
will spread across the city for every one to enjoy.”
The Dubai Gold & Jewellery Group also announced their raffle promotion of
prizes totalling 19 kilograms of gold beside the Diamond Scratch ‘n’ win
promotion with total cash prizes estimated at AED 2 million. “We want to
offer shoppers something very special for DSF 2012,” said Anan Fakhreddin,
Chairman, Gold & Jewellery Group. “Dubai has developed a well-deserved
reputation as the City of Gold, and prizes like this add to the excitement
of buying gold and jewellery in Dubai.”
Meanwhile, Emirates, the award winning international airline from the UAE
and a strategic partner of DEPE for 2012 has announced special packages
for DSF 2012. Travellers from Mumbai can participate in DSF for Rs.
19995/-. The package will include return airfare, four nights
accommodation, buffet breakfast, airport transfer and meet and assist on
arrival. Special packages are also on offer from Delhi, Bangalore,
Chennai, Hyderabad, Kolkata, Kochi, Thiruvananthapuram, Kozhikode, and
Ahmedabad.
-Jan 2012
