India|February'2009: Datacraft, the region’s leading IT services and Solutions Company, is IP Trade's first solution partner in Asia to offer their range of IP-based dealer turret solutions for financial trading environments. IP Trade is a global player offering a fully functional, truly IP-based trading communications platform.

Today, trading firms are expected to send, receive and respond to information instantly. At the same time, they need to constantly reduce their cost per trade to remain competitive. IP Trade’s highly secure and reliable trading turrets address the need for such trading floor agility. IP Trade offers a cost-effective trading room solution capable of streamlining business processes and voice architecture that is fully compatible with a range of IP-PBXs such as Cisco Unified Communications Manager for seamless integration.

“The new partnership will further extend Datacraft’s reach in the financial market, particularly in the financial trading environment. With IP Trade’s highly flexible and scalable solution, we are able to help trading firms with smaller dealing floors and limited IT resources to realize the full potential of a converged communications strategy. This solution enables a trader’s profile to be replicated onto any IP Trade turret, hence trading positions can be shared by multiple traders. At the same time, the solution can be integrated into the enterprise voice and data environment – facilitating communication and collaboration between both turret and non-turret users,” said Sunil Mangalore, General Manager, Datacraft India Operations.

"Datacraft’s blue-chip financial clientele across Asia Pacific and over 20 years’ experience in IP network implementation positioned them as the ideal partner to deliver our IP Trade solutions,” continues Sunil. “Our innovative solution utilises an enterprise-based single call control platform to increase the effectiveness and reach of the trading floor whilst reducing the complexity and cost typically associated with trader voice communications.

Besides reducing capital expenditure and total cost of ownership, the IP trading platform makes it possible to trade from any office, home or whilst on the move, to deliver real productivity gains. “We have enabled IT Managers to overcome some of the key challenges they face today and aim to replicate the success here in Asia,” said Mangalore.
Commenting on the partnership, Ronald Fons, Asia-Pacific Financial Services Industry Marketing Manager of Cisco Systems added, "IP Trade’s highly scalable solution fills the gap in the market where legacy trading communications systems were accessible only to the bigger players in the industry. The fact that their platform is interoperable with Cisco Unified Communications Manager makes it an attractive option for our clients. With Datacraft’s strong expertise in Cisco technology and established foothold in the financial market, they are certainly the choice partner to bring this solution to the region.”

With IP Trade’s trading solutions, trading rooms can now realise benefits in the following areas:
•Significant cost reduction – through reduced capital outlay, simplified management of a single environment and reduced support costs
•Increased productivity – by delivering a converged environment, where for the first time the trading communication platform is integrated seamlessly into the application layer, using truly open standards.
•An enhanced business continuity strategy – by splitting trader communication infrastructure over many sites, thereby cost effectively delivering many options for disaster recovery, global free seating or home working.

Reachout's News Bureau
 February' 2009