Forever Jewellery forays
into South India with Hyderabad store launch
Precious Jewellery and Diamonds Ltd., India’s leading diamond and
jewellery manufacturers forays into South Indian market with the launch of
a new store in Hyderabad. Part of the US $ 1 Billion Su-Raj Group Company,
it has the chain of retail jewellery showrooms under the brand name
‘Forever Jewellery’. Forever now boasts of 143 retail outlets across 14
states and 36 cities.
The jewellery store in Hyderabad, located at Somajiguda in hub of
jewellery stores, will offer a wide range in gold, diamond and wedding
jewelry with the choice of more than thousands of exquisitely crafted
designs from across the country to make it a one-stop shopping destination
for fine jewellery. Mr. Jai Begani, Managing Director of the company said
addressing a press conference in the city.
Our mission is to become India's no.1 corporate in precious jewellery and
with the backing of Su-Raj Group. Forever Precious Jewellery and Diamonds
Ltd projected a turnover of Rs 2500 crores for the financial year 2011 and
2012, said Mr. Jai Begani. The company has registered a turnover of Rs
1750crore in the last fiscal year closing March 31, 2011.
The Hyderabad showroom launch is part of the company’s strategic plans to
expand its presence in the promising southern market of the country. In
next three months we will add another store in Jubilee Hills in Hyderabad.
Followed by this we will expand to Vijayawada and Vishakhapatnam in Andhra
Pradesh. Then we will move into Tamil Nadu, said Mr. Begani. Forever plans
to set up and service over 40 more outlets by the end of financial year
2011 and 2012 in cities like Nagpur, Gurgaon, Noida, Coimbatore, Surat,
Bangalore, Allahabad etc. This expansion is taken up at an investment of
Rs 800crore, he added.
The range of Forever encompasses stunning designs in Kolkata Filigree,
Kundan & Polki, Designer Antique, Timeless Naqashi, Hyderabad Ruby and
Emerald collections, Temple Jewellery, Fusion collection and exquisite
Bridal Jewellery, plus exclusive diamond jewellery collections in
distinctive designs, finish and superior quality.
Its five manufacturing units, armed with latest precision machines ensure
quality of each of its creations. "We have integrated all our processes
from sourcing of precious metals and stones to designing and value
addition. This enables us to curb costs and provide absolute value for
money products to our customers," informed Jai Begani.
‘Forever’ has immensely skilled designers and craftsmen. The team consists
of 25 designers working across locations and develop more than 500 new
designs every month with the help of the latest CAD/CAM facility.
‘Forever’ is also coming up with a New Design & Innovation Centre at
More 'Retail Outlets' of Hyderabad...