GAS launches an exclusive
brand outlet in Hyderabad
Hyderabad|India|May'2012: This month saw the launch of the
Exclusive store of Premium international denim brand GAS in the City.The 2200 sq.
feet store housing Spring Summer 2012 Collection is located on Road No.
36, Jubilee Hills, Hyderabad - 33. The new opening joins up with Delhi,
Mumbai, Pune, Ludhiana and Ahmedabad’s stores, 17 corners and 3
shop-in-shop distributed in the most important shopping districts of the
Country, it witnesses the strategic importance that the Indian market has
for the brand.
The company chose Hyderabad as it combines the style and culture from both
northern and southern India. With a metropolitan approach, Hyderabad also
combines traditional culture with modern thinking and is a home to the
fashion industry. With royalty running in their veins, Hyderabad has
people who are willing to splurge on style.
Mr. Claudio Grotto, Founder and Chairman of GAS, said “GAS is excited
about the Launch of our new store in Hyderabad, which is one of the most
upcoming and strategic markets in India. We love the dynamic fashion sense
of the Indian consumer who has a typical ‘east meets west’ outlook,
creating a distinct blend of street styles and high fashion, while still
maintaining an inherently individualistic streak. Keeping the originality
of GAS, a premium lifestyle brand that offers essential, stylish and
sensual fashion, we are happy to continue our expansion plans in India.”
Sensational Actress and Singer, Shruti Hassan stated “I’m delighted to be
associated with GAS and very happy to be a part of their store Launch in
Hyderabad. I love GAS; it’s fresh, it’s classy and it defines simplicity
in a stylish and contemporary way. I definitely identify myself with this
The design of the new store is based on the “ESSENSUAL” concept, the
perfect mix of ‘essential’ and ‘sensual’. This term sums up the brand
philosophy evolution, adding passion, warmth and an international flavor
to the original GAS values: positivity, freshness and authenticity. The
concept is based on maximizing the uniqueness and spirit of the space
itself and is aimed at creating synergy with the brand through the use of
its distinctive elements like the denim container, an attractive and
practical décor element designed to display GAS’ core business in the most
GAS will open more stores by the end of this year in Chennai, Chandigarh,
Amritsar and two more stores in Mumbai. In addition to its stand-alone
stores, GAS is also available in exclusive areas within Shoppers Stop in
Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata, Pune and Chennai and
Kapsons in Delhi, Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu. The
development for distribution will continue through the following months
with additional exclusive areas in different cities across the country.
The new store will be launched along with the GAS Spring-Summer 2012
Collection, which is the perfect combination of Italian taste and quality
and international, contemporary trends. The collection is also
representative of its remarkable expertise on denim: GAS’ soul and DNA,
the element that the collections revolve around. GAS offers a wide range
of denim styles and washes for SS ’12 that go from skinny – like GAS’
second skin effect bestseller, the Sumatra jegging – to carrot models and
from raw to bleached tones together with a very summery novelty – a
sea-effect wash with very evident highlights that recall the reflections
of sun on water.
Grotto S.p.A. designs, produces and distributes collections of clothing,
footwear and accessories with the GAS brand for men, women and children.
The company was launched at the beginning of the Seventies out of the
passion and creativity of Claudio Grotto, the company’s President and
Founder, in Chiuppano (Vicenza), in the heart of North-East Italy. GAS’
core business is denim, the element around which quality products revolve,
products that meet the needs of the intelligent, aware, international,
cosmopolitan consumer. Contemporary clothing that goes beyond the fashions
of the moment to express the wearer’s individuality on all occasions.
Today, Grotto S.p.A. is an international company, determined to further
expand its presence abroad, particularly in Europe and the Far East. The
company implements a strong Vertical Retail strategy on a global basis.
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