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Godrej Appliances
launches new range of
5 Star Rated Energy Efficeint EON Air Conditioners
 With
the launch on the new range of air conditioners in Andhra Pradesh, Godrej
Appliances aims to increase its market share to 10% in 2009-10.
Hyderabad|India|May'2009:Godrej Appliances, a
pioneer and leading manufacturer of consumer durables for five decades,
has launched a new 5 Star Rated Range of EON Air Conditioners. The new EON
Range of Air Conditioners incorporates ultramodern technology for high
cooling and power saving, and comes in four different capacities of 0.75,
1.0, 1.5 and 2 ton capacities in Split AC versions. It is also the widest
range of high energy efficient air conditioners being offered by any
manufacturer.
Commenting on the launch of
the EON Range of Air Conditioners, Mr. Kamal
Nandi, Vice President, Sales & Marketing,
Godrej Appliances, says, "The changing
Indian demographics and lifestyle has made
many of the earlier assumed luxury products
like air conditioners a basic necessity
today. Today there are many Indian
households which can afford to buy Air
Conditioners but it is the cost of running
them which deters them from installing one.
This is also one of the main reasons why the
penetration of air conditioners in
India is still growing in decimal
points. Our new 5 Star range of EON Air
Conditioners, created out of our ‘Designed
by Curiosity’ approach gives consumers air
conditioners which they can use comfortably
and efficiently."
The design of the new range of Air
Conditioners is based on the company’s
new positioning ‘Designed by
Curiosity’, that is in line with the
overall
Godrej Group philosophy of
‘Brighter Living’.
Says Mr. Menezes,
COO, Godrej Appliances, "The key
to our success has been constant
innovation to connect with the ever
evolving consumers and offering them
the relevant technology they need.
While we have been effectively using
this approach in our product
development front, we now want this
to be an integral part of the
company’s thought process, driving
each and every action of ours from
product development to marketing,
sales, service etc. ‘Designed by
Curiosity’ will be a dynamic action
process to build a stronger
relationship with each and every
stakeholder of the Godrej Appliance
Brand, especially our consumers."
Key
features of the Eon Range of
Godrej Air Conditioners:
Energy efficiency at
its best: Specially
designed EM5 compressor which
is highly efficient and
maximizes the cooling with the
least consumption of
electricity
Beat the
heat like never before:
Unique inner grooved copper
tubes in the heat exchangers
increase the surface area
resulting in a faster heat
exchange. The grooves also
allow the refrigerant to flow
freely, and hence give more
efficiency and cooling
Classic
Looks: Sleek and
stylish Mirror Finish
instantly creates a
striking effect
Corrosion Resistance:
Gold Fin Technology
incorporating golden
coating on the fins
can withstand salty
air, rain and other
corrosive elements
improving performance
and life of the air
conditioner
The Smart AC:
In case of power
cuts, the AC
remembers the
settings and
restarts with the
same settings when
the power comes
back
Fresh,
Clean Air:
Nanometer
Catalyst
Filter and
Active Carbon
Deodorizer
inactivate
unpleasant
odours,
viruses and
harmful
chemical
vapours and
gases such as
formaldehyde.
Dehumidifier:
The AC
also can
work as a
dehumidifier
by
relieving
the excess
humidity
in the
room
Comfortable
sleep:
The
Sleep
mode
in the
AC
automatically
increases
by 1
degree
per hour
for the
first 2
hours of
activating
this
mode.
Thereafter
the
temperature
remains
constant
ensuring
a
comfortable
sleep
through
the
night
Easy
operation
in
dark:
BackLit
LCD
Remote
helps
to
operate
easily
in
the
dark
Godrej performance and plans: The air conditioner industry in India is approximately 25 lac units of which 60% is from the high end Split AC segment. At 31% growth (the highest in the industry), Godrej Appliances has been growing at more than three times the industry growth rate of the last three years. With the launch on the new range of air conditioners in Andhra Pradesh, Godrej Appliances aims to increase its market share to 10% in 2009-10.
Godrej is launching an aggressive 360 degree campaign consisting of TV, Print, Radio and OOH. It will support the same with many BTL initiatives to create awareness about the 5 star technology such as creating Energy Zones at major consumer durable outlets. These centers will aid consumers to understand the concept and benefits of the of 5 Star Energy rating given by the Bureau of Energy Efficiency (BEE) and help them to choose right AC for their need.
Reachout's News Bureau
May' 2009
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