The 2 minutes webisodes will be a new
addition to the website portal which gives its
viewers content which is unique and caters to the
target audience which is the youth who are
bored of episodes on television and who look
forward for something unique. Phenku YPL is a new
addition to the digital portal and is something
all are excited about. The project is backed and
sponsored by Tata DoCoMo.
On the occasion, Cyrus Broacha said:
“I found the concept very interesting and that is
what excited me. People in our country are opening
up to original & unique content on the wireless
world; being an Avid viewer myself in the rest 121
crores, I feel the content that is presented to
the audience needs to be interesting which is the
reason why I have always been associated to
original content. When I heard about YPL, it
reminded me of all craziness we can do with
cricket during the coming IPL, so I accepted it
immediately”
Mr.
Srinivas Gopal, Founder & CEO Cooldose.com
- Daily Dose Digital said: “We are extremely
excited that the Internet and 3G Era in India is
finally reaching its potential which is the reason
why we are at a position to bring up original
content for our viewers. We are aiming to provide
short but engaging Internet and
Mobile content and are optimistic of its
outcome and our viewers can catch their favourite
webisode whenever they are free at their
convenience."
Mr Ritesh Ghosal, Head of Marketing
Communication at
Tata
Docomo had this to say "Stand-up
comedy is a format that is growing in
popularity across audiences and Cyrus is one of
the best proponents of this humour form. We
decided to partner with Cooldose.com to use this
format to entertain people in this season where
cricket craziness is at an all-time high. Tata
Docomo 3G customers will have a rich and engaging
experience with this innovative and entertaining
show on their mobiles."
