Hyderabad|India|March'2010: The IT and ITES Industry Association of AP - Formerly HYSEA, is organizing its 18th Annual Software Products’ Showcase, Awards and Conference 2010 on 12th and 13th March, 2010 at HICC, Hyderabad . This is a two day showcase and awards event, in line with the rapidly increasing traction in software products development work and startup eco-system in Andhra Pradesh.


The inaugural session was on the 12th of March at 9:30 A.M, wherein the welcome address was given by Mr. Narsimha Rao, President, ITsAP. The Guest of Honour for the occasion was Mr. B.V.R. Mohan Reddy, Chairman & Managing Director, Infotech Enterprises Limited and Sri Komatireddy Venkat Reddy, Honorable Minister for IT&C, Youth Services and Sports, Government of Andhra Pradesh graced the occasion as the chief guest.


The first day of the event had the Software Product Showcase from various companies along with a number of seminars, panel discussions and sessions on subjects like Challenges in social entrepreneurship, Challenges in Social Entrepreneurship, Unconventional Sources of Funding, Indian Products Going Global, etc. In a parallel track concurrently , two important seminars on Security Preparedness Version 2.0 –Future Proofing Security and Green IT were also arranged for the benefit of the IT and ITES Organizations. These sessions/ discussions were conducted by eminent speakers and Thought Leaders from the Industry, Academia, Analysts and Investment Community.


The event is aimed at giving a platform to Andhra Pradesh based software product companies to showcase their first version of products and other products that create a social impact that are mainly used by NGOs and government organizations. MNCs having their development centers in Andhra Pradesh have an opportunity to demonstrate their products. Moreover, student entrepreneurs are also getting a chance to showcase their creative products and can share their ideas.

The main objective of ITsAP is to attract investments and spread the risk, leveraging it to the whole state. Hence, ITsAP is supporting the participants from tier 2 cities like Tirupati, Vizag, Warangal and Kakinada by providing around 20 companies belonging to the tier 2 cities with free stalls to showcase their products. ITsAP received over 100 nominations for the Annual Awards & Software Products’ Showcase and Conference this year, of which more than 50% are from start-up companies.

Reachout's News Bureau
March' 2010