Hyderabad|India|January'2010: Meru Cabs, India's favorite and largest radio cab service provider in India, has introduced their brand new convenient alternative payment facility for their passengers in Hyderabad city. This alternate payment option is already implemented in Bangalore.

Meru Cabs has tied up with Axis Bank as its merchant bank to facilitate card transactions in its cabs. Visa and Master Cards debit/credit cards will be accepted for fare payment, thereby making life easier for the Meru passengers. Also Meru Cabs various introduce various promotion programs to promote payment by cards. Keeping in mind the concept of plastic money, Meru Cabs has launched this feature so as to provide a hassle free service to the passengers.

"Plastic money is more convenient and viable payment option today. We got a feedback from our consumers regarding their preference for payment through a credit card. Consumers today prefer the convenience of plastic money over hard cash and often fall short while paying for their fares, making it inconvenient for them as they have to hunt to the nearest ATM. By providing credit/debit card facilities in our cab directly, we are confident that our passengers will find it more convenient and hassle-free," said Rajesh Puri, CEO, Meru Cabs. It is a highly secured application, since the product is almost fully automated. It's inbuilt in the MDT, and the card is swiped in front of the passenger.

He added, "Cities like New York, Boston and Tokyo have the facility of paying by cash or card in the radio cabs. In fact, it is a mandate in these cities for the radio cabs to have a card payment option for the passengers. Our goal is to replicate these revolutionary services in India and offer our passengers a truly comfortable & world-class travel experience."

With total of 4800 cabs Meru is the largest radio cab service provider in India and to meet the ever increasing passenger demand Meru has been constantly scaling up its presence in the four operational cities - Mumbai, Delhi, Bangalore and Hyderabad. Also its presence at the airports of the four cities has helped in adding to the international class provided by these airports.

For better comforts of the passengers and to keep up with the changing times Meru has been upgrading its technology regularly. Recently, the company has implemented an Oracle ERP system, which has been implemented by Accenture, which makes Meru Cabs the first radio cabs service company in the world to implement ERP systems.

As recognition of the pro-active and holistic approach to IT adoption and the seamless alignment of IT with the business strategy Meru Cabs once again won 'NASSCOM-CNBC IT User Award 2009' for the second time in a row.

For its relentless effort toward providing comfortable and convenient travel option, in 2009 Meru Cab received recognition by All India Passengers Association and was awarded the best & largest taxi company in the country and Mr. Neeraj Gupta was awarded businessman of the year. In September 2007, the company was conferred with the Excellence Award by the Institute of Economic Studies, Delhi (IES- an established in 1980 by a group of economists, parliamentarians and industrialists) in recognition of the high quality and reliable transport services provided by the company.

Reachout's News Bureau
January' 2010