Hyderabad|India|November'2009: Sierra Atlantic, an information technology services company with global delivery capabilities supported by China and India, has expanded its partnership with Revenue Management solutions leader Model N to deliver best-of-breed Revenue Management solutions to the Indian pharmaceutical industry (IPI) as it responds to increased demand from the highly regulated and competitive U.S. marketplace.

Proven in deployments at global leaders such as Bristol-Myers Squibb, Par Pharmaceutical, Eisai, and others, Model N's domain-specific Revenue Management solutions automate and streamline pharmaceutical pricing, contracting, settlements, and regulatory processes on an integrated platform to improve margins and reduce noncompliance risk. Model N plans to expand its operations in India to provide a foundation for their expansion into the broader Asian market. In addition, IPI companies working with Model N and Sierra Atlantic will benefit from having local delivery experts to support their solutions.

"In order to compete and thrive in the U.S. market, the IPI needs to not only focus on innovation and product quality, but also control revenue leakage and avoid running afoul of U.S. government pricing regulations," said Raju Reddy, CEO, Sierra Atlantic. "The combined experience and know-how of Sierra Atlantic and Model N can provide Indian pharmaceutical companies -- both branded and generic -- with the tools needed to better compete globally."

"Sierra Atlantic has been an invaluable partner in helping Model N establish a strong Indian organization," said Zack Rinat, Model N Founder and CEO. "The company's intimate understanding of how to utilize global resources to deliver the best products and services possible has been a great asset as we continue to expand into new markets."

To support Model N, Sierra Atlantic will leverage its 'Healthcare 360' offering, created to help companies doing business in the increasingly competitive healthcare marketplace, where information management and control can become the difference between market success and failure.

"Sierra Atlantic's long-standing focus on the healthcare industry and our innovative 'Healthcare 360' service model is a proven solution," said GK Murthy, senior vice president, enterprise services, Sierra Atlantic. "The way we work with our customers ensures that they have a full 360-degree view of validation, Revenue Management, and financial consolidation -- a must for Life Science companies at all times."

Reachout's News Bureau
November' 2009