Hyderabad|India|January'2010: Introducing a convenient method of purchasing Photon Plus, Tata Teleservices Limited (TTSL) , India ’s fastest-growing pan-India dual-technology telecom service provider , has announced the launch of industry first ‘Call and Buy’ service exclusively for Photoners. A dedicated toll free number 1800 420 8282 will guide the customer on every aspect of the product from enquiry, current offers and purchase to home delivery.

The new Call and Buy medium is safe and secure medium of transaction for customers as it ensures the security consideration of online shopping by using telephone IVR payment gateway , wherein the customer instead of revealing their credit card details on a call , types it through their own phone. The typed credit card details are received in the form of dual-tone multi-frequency (DTMF) which cannot be deciphered by human ear thus reducing the risk of fraud and illegitimate transactions.

“At Tata Teleservices service delivery and customer delight has always taken the center stage in any product life cycle management. By launching an industry first initiative, Call and Buy Photon Plus, we are once again ensuring that customers are benefited first and get the superior quality product information, purchase mechanism and service delivery from the comfort of their home or offices,” said Mr. S Ramakrishna, Regional COO - AP & Orissa Circle, Tata Teleservices Limited.

Photon Plus is a Mobile wireless broadband service that offers speeds upto 20 times faster than any existing mobile wireless technology allowing customers to stay connected ubiquitously. It enables Photoners to access to e-mails, social networking , download and upload large files , photo sharing , etc on the fly.

Reachout's News Bureau
January' 2010