Jain Heritage School and BIG
92.7 FM Hyderabad launches 'Little RJ Hunt'
A
first-of-its-kind hunt for the most versatile kid
in the twin cities
Hyderabad|India|May'2009:
The summer was never so entertaining for the kids in town, encouraging the
budding talent and versatility in the tender age, Jain Heritage, a
Cambridge school promoted by Bangalore based Jain Group of Institutions (JGI)
in association with BIG 92.7 FM, Hyderabad’s No.1 FM station has launched
a first-of-its kind radio reality show ‘Little RJ Hunt’. The hunt is
targeted to the kids aged between 5-12 years. The one month long hunt
started from 28th April and will continue till 5th June, 2009. The contest
saw an overwhelming response in its first three days with hundreds of
parents registering their kids for the same.
A reality show on radio, full of emotions wherein parents will be actively
involved to groom their kids for this smart and entertaining contest. The
entries are invited through SMS- 55454 where the parents can get their
kids registered. The last date for receiving sms entries is 16th May post
which the kids will undergo auditions at Prasadz IMAX, a city based
multiplex and ‘Just for You’ kids outlet on 17th May. Kids will be scanned
through 4 rounds- the knowledge round, snakes and ladder, wheel of fortune
and RJing. BIG FM will go LIVE form the venue, testing the kids live
performance judged by the listeners and judges. The jury will consist of
Celebrities, RJ’s and kid celebrity.
Post the auditions, 50 shortlisted contestants will host the shows
everyday with BIG FM RJ’s. Based on their LIVE performances on the
subjective content designed and customized for them, in the second
screening out of 50 contestants only 20 will be selected for the finale to
battle for the ‘little RJ’ crown on 5th June. To drive the campaign, Jain
Heritage School has rolled out a 360 degree promotion plan with city
plastered with outdoors, BTL activities targeting RWA’s, summer camps,
drop boxes placed at city outlets, mobile hoardings and standees at malls
and multiplexes. The winner will get to host the show LIVE on BIG FM with
lots of gifts and accessories sponsored by Jain Heritage School.
Speaking about this talent hunt, Chandrashekar, COO- Jain Group said, “For
a change isn’t it good to see that your child need not be a science or a
math whiz to be known as an intelligent, achievement oriented and talented
person? This unique Little RJ Hunt will focus on the Jain Heritage’s
ideology of tapping the Multiple Intelligences among today’s kids. The
school focuses on the principle that every child is unique and beliefs in
creating a stimulating and challenging learning environment for new
generation kids. We are pleased with the plan presented to us by BIG FM
and we are sure the clutter breaking ideas, the innovative campaigns
planned and other interesting stuff centered around kids will surely help
in capturing large response”.
Adding to that Mr. Ramesh Bhaskar, Station Director- BIG 92.7 FM said,
Every parent want their kid to be smart and witty, we have always been
innovative in our offerings to clients and listeners, the little RJ hunt
is another great offering that perfectly fits our client’s and listeners
requirements. Little RJ Hunt is a great starting point and platform for
the kids to showcase their talent.
Reachout's News Bureau
May' 2009
