Healing Matrix is setting up India's first retail outlet for Rudraksha in Hyderabad

Hyderabad|India|July'2011: Mrs. Indira Gandhi wore them; so do Yehudi Menuhin, B. K. S. Iyengar, Amitabh Bachchan, Bal Thackery, Shammi Kapoor, Murali Manohar Joshi, Sri Sri Ravishanker, Mata Amritanandayi Devi, Tamil Actress Khusboo or for that matter Rajanikanth. Probably the best of the berries ever produced in the alternative therapies, is catching on like never before.

Living has become tough. Problems are a plenty in life. The business of Counseling in India is too fragmented and operates in an unorganized manner. And it is mostly a fear based one. There are no corporate or individual sponsored franchisees or chain of retail outlets where people can go and seek solutions to their problems. Now, for the first time in India, Healing Matrix (www.HealingMatrix.com) is setting up India's first retail outlet for Rudraksha in Hyderabad. Backed by credible business network of distributors in USA, Europe, Singapore, Hong Kong, Malaysia, Thailand, Japan, Australia, New Zealand, UAE, Trinidad, Africa and Canada, Healing Matrix is going to change the whole gamut of Rudraksha business in India.

Mumbai based Healing Matrix is an enterprise of Rudra Centre (first ISO 9001:2008 certified Rudraksha organization in the world), pioneers in Rudraksha business in the country, now wanted to change the way Rudraksha business is carried. Rudra Centre is the first firm in the world to have website for the Rudraksha.

It has embarked on an innovative business model -- Retail Chain of Rudraksha Science Therapy Outlets across the country, which nobody thought before. India's first such retail centre is being inaugurated here in Hyderabad on Friday July 8 at Punjagutta, behind Joy Alukkas Showroom.

Addressing a Press Conference Ms. Neeta, CEO of Healing Matrix informed that the new Centre is coming up at 800 sq ft area. Soon similar centers will come up in Chennai and Bangalore. We plan to open 6 centres by the end of this year. And will have 20 to 25 centers in next two years.

Targeted at anyone who is above 18 years and needs counseling help to begin with, each centre will offer two packages. A shortened counseling package which is free or a paid counseling session with an experienced domain expert for a nominal fee, they give practical, logical recommendations that will help ease problems to lead a happy life, added Neeta.

Neeta is involved in scientific research leveraging Rudraksha along with doctors and scientists so that the power of Rudraksha may be tapped to the maximum. She along with famous Andhra Cardiologist Dr. Nagendra Reddy practicing in USA devised a "Rudraksha Science therapy”™. Which we wanted to extend to Indian masses now she says. Rudraksha Science Therapy is a novel way of tapping the power of Rudraksha beads after identifying the pain points of the people and stringing Rudraksha in accordance to that. Nearly 20,000 people have experienced this therapy and are satisfied.

Though there is no published data available on this business on a rough estimate it is found that nearly 4% of the population in this country uses Rudraksha. And we have about 100 unorganized small time and regional players in this business. Through this franchise business model we wanted to corporatize the business. There is a huge potential. On a rough estimate, Rudrakshas worth Rs 300 crore are being sold across the country every year. The business is growing at the rate of 15% every year. The market is flooded with fake beads. And the customers are taken for a ride. Healing Matrix an enterprise of Rudra Centre sees a huge market opportunity and a big social responsibility.

Rudraksha are also known as "Tears of Lord Shiva". Rudraksha trees are found in sub-Himalayan region of Nepal, Indonesia, Sri Lanka and Malaysia. Bihar is the home of the best Rudraksha trees in India. Biharis have always been fond of Rudraksha.

About 90 per cent of the total Rudraksha beads available in the world are 5 mukhi and most Rudrakshas used in the mala come from Indonesia and Malaysia.

Coupled with the strength of Rudra Centre which has an envious track record with over 250 exhibitions across the world, present in over 25 countries and has distribution network in more than 40 countries like USA, Europe, Singapore, Hong Kong, Malaysia, Thailand, Japan, Australia, New Zealand, UAE, Trinidad, Africa and Canada, soon it will emerge a major player in the country.

It has another feather in its cap. Over the years of work, Neeta came in contact with experts from TM foundation in USA, Deepak Chopra institute, Master Charles of Synchronicity Foundation, David Frawley (famous Gemologist), Thomas Ashley Farrand (Author of Healing Mantras) and Richard Shaw Brown (famous Gemologist from Bangkok) who impressed with her knowledge on Rudraksha, joined in her cause and some even became distributors in their countries. It has added to its credibility.

Neeta, a post Graduate in Computer Sciences, a software developer, senior teacher, restaurant owner turned entrepreneur has wide knowledge of Rudraksha. She lived in Indonesia for 10 years and returned to India in the year 2000. She has carried out extensive research on Rudraksha. She wants to leverage this knowledge experience to the benefit of her country men and women.

Rudrakshas are always part and parcel of our life from ages. Our ancient literature and Shastras confirm the same. Due to increasing popularity of Rudraksha with the general popularity in India, scientific studies have been undertaken in recent years to determine whether there is any real significance in the Vedic literature regarding the healing powers of Rudraksha or not. And the research confirmed that the healing powers of Rudraksha beads work scientifically.

Scientific research proved that Rudraksha bead consists of Magnetic, Electric Inductive properties. Depending on the polarity and intensity of this induced magnetic field, Rudraksha beads transmit electrical and inductive impulses with opposing polarity and intensity.

The human body is a complex bio-electronic circuit comprised of the Central Nervous System and the organs and functions it regulates.

This property of Rudraksha makes it capable in stabilizing and anchoring the Bio-electric current. The values are measured in units of Farad. This property is very helpful in controlling hyperactivity, palpitations of heart, streamlining heartbeat etc. Due to stress when there is increased physical activity heart beats faster and the overall activity of hormones and nervous system increases. This causes increased energy levels or increase in potential difference. As a result of this the magnitude of the Bio-electric Current increases. Rudraksha beads acting as Dielectric, store this excess Bio-electric Energy, thereby streamlining the overall activity to Normalcy, added Neeta.

July.2011