Toyota
'Q' World gets overwhelming response in Hyderabad
Toyota 'Q' World held in
Hyderabad as a part of Auto Show South 2010 -
Customers across India given an opportunity to see
the Toyota Etios Concept - An exciting array of
vehicles showcased, exhibiting Toyota quality and
technology - Customers got a touch and feel
experience of Toyota range of cars with advanced
and environment friendly technology
Hyderabad|India|May'2010:
Toyota Kirloskar Motor held the Toyota 'Q' World
in Hyderabad. "Toyota Q World", held as apart of
CII Auto Show South 2010, is expected to draw
large crowds to Hitex Exhibition Centre,
Hyderabad. The participants included people from
all walks of life eager to see the much awaited
concept model of Toyota's new compact car-Etios.
The event has already swept a wave of excitement
across Hyderabad.
With the Etios concept - 'World First, India
First', Toyota is all set to enter the mass volume
segment in India. To ensure maximum accessibility
to its customers, Toyota will expand its
sales/service network to about 150 dealers by the
end of 2010.
Toyota currently has a strong presence in
Andhra Pradesh with 6 dealerships. Three
dealerships namely Harsha Toyota, Radha Krishna
Toyota and Dorbo Toyota are present in Hyderabad.
Toyota also has pan AP presence with Harsha Toyota
in Nellore, Leela Krishna in Vishakhapatnam and
Radha Madhav in Vijayawada. Toyota's presence in
AP will be further strengthened with four more
upcoming dealerships by the end of 2010. The
upcoming dealerships will be Harsha Toyota at
Kurnool and Tirupathi, Radha Madhav at Rajamundry
and Guntur.
Toyota's Innova and Fortuner are the market
leaders in their segments in Andhra Pradesh with a
market share of 44% and 63% respectively.
Commenting on the occasion, Mr. Sailesh
Shetty General Manager, Sales, Toyota Kirloskar
Motor.said, "We would like to engage car
enthusiasts and customers from across India and
not limit this experience to just one city. This
is an opportunity for us to get a direct feedback
from customers across the country, which will in
turn help us to further improve our products and
services and serve them better. Andhra Pradesh is
a very important market for us and we look forward
to expanding it further in the future. With the
introduction of Etios concept, we hope to attain a
sizeable market share in India in the shortest
possible time. "
After the grand success of the world premiere
of the Toyota Etios concept at the recently held
Delhi Auto Expo, Toyota's globally renowned
quality and technology was brought to Hyderabad.
Customers eagerly awaiting the launch of Etios
concept got an opportunity to see the vehicle in
their own city. The Delhi Auto Expo had customers
coming to see the world premiere of Etios concept
and its latest technology. However, the Toyota 'Q'
World took this experience 'to the customer'.
The exhibit included an exciting array of 9
vehicles which gave them a never before 'touch and
feel experience' of Toyota vehicles. Toyota Etios
concept was the highlight of the event. The
vehicles symbolized the following themes - Eco
Friendly, Concept Car and the Toyota Line Up. The
exhibit included the newly launched Etios concept
and many more interesting and exciting vehicles in
the current line up of Toyota products namely,
- The newly launched Prius - world's highest
selling hybrid vehicle,
- Newly launched Prado Diesel,
- Most popular vehicle in the SUV segment -
Fortuner
Exclusive customer engagement events were also
held for fun and entertainment of the visitors.
After the huge success of the first phase of
Toyota 'Q' World, the event will travel to 15
other cities, namely Calicut, Goa, Hyderabad,
Vijaywada, Coimbatore, Bhubaneswar, Kolkata,
Siliguri, Guwahati, Varanasi, Ludhiana, Jalandhar,
Jaipur, Indore and Surat. The event will span a
period of 4 months.
-May'
2010
